Intelligence to Acquire & Retain Attendees and Sponsors    

   Face-to-Face Marketing Journal

April 29, 2003

Issue 7

Featured Story

If Your Clients Won’t Come to You - Truck It!

Three steps for presenting information face-to-face to partners and prospects

by Linda Kazares, President, Face-to-Face Connect


Publisher's Corner

Events are in high gear ... 

There’s an expanding energy and some oblivion to what’s going on in other markets.  But by gosh, the events market marches on.  Thinking out of the box to solve solutions like short budgets, declining attendance and new technology to drive marketing and registration are capturing our attention.  Read how Microsoft invests in shows, the effect that wireless is having on the industry and managing your budgets more effectively by evaluating booth rental versus purchase.

Plus, take our survey and be entered to win a PDA in our drawing.  Until next time, keep safe and enjoy the process. 

Linda Kazares, Publisher

Face-to-Face Connect

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Reader Survey

Win Color Palm Pilot

Complete our 1 minute reader survey and you could win a free color Palm Pilot


F2F Technology Tour

Face-To-Face Connect announces launch of Take IT Home © Consumer Technology Tours – Fall 2003. Sell, drive demand, brand. For more information go to: 



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Tradeshow Biz

Event search tools

"On-line" tradeshows

Center for Exhibition Industry Research

Exhibit City News

Tradeshow Week on-line

Exhibitor Magazine's on-line resource

Visual Merchandising and Store Design

Tradeshow Blues



Industrial Design Society of America

German Confederation of Exhibitions

Healthcare Convention and Exhibitors Association

National Association of Store Fixture Manufacturers

American Association of Museums

Trade Show Exhibitors Association

Exhibit Designers and Producers Association




Early Advantage Partners

Wohl Associates

Pat Meier Associates 


F2F - Issue 6
F2F - Issue 5


Free Offer

"A well done e-mail newsletter:
 Heart of any online marketing campaign."

Seth Godin, Marketing Guru - Unleashing the IdeaVirus and Permission Marketing
Read our interview with Seth

For a free newsletter prototype designed for your company, click here

Last Issue's Dilemma:

Discount or Not – How Should We Price Going Forward?

Our event attendance is declining and we’re trying to decide if we should drop the registration fees for our programs?  What makes sense -  lower prices or shorter events? And what are some price points that make sense for industry conferences?

--Peggy L., Event Business Development, Chicago, IL

Click here to read solutions from your peers.

Current Dilemma:
A new event in search of exhibitors

We’re launching a new sell-through event concept within an established home and garden trade show series that will attract 75,000 and more home consumer attendees.  What is your best advice for attracting sponsors and exhibitors and getting them to participate?  We’re going for high-tech companies as vendor participants who have not traditionally exhibited at these types of shows.

- Teri Y., Executive Decision Consulting Group

Can You Help?

Share your knowledge. You could win a digital camera.

ROI - Return on Intelligence

Quality, performance, and measurement in action

How the World’s #1 Software Company Invests in Shows

A look at Microsoft's show strategy
by Elizabeth Ingram, Editor-in-Chief, EXPO magazine

The Next Big Thing – Wireless Technology for the Meetings Industry

Mobile and wireless technologies and the huge effect on the meetings industry
from Corbin Ball Associates

RAP - Revenue and Partnership Creation

Leveraging relationships for high value returns

Renting vs. Buying Exhibits White Paper

Stretch your trade show dollars by renting (PDF)
by Expo Marketing Group

Customer Service is IN the Booth!

Is customer service just another feel-good business buzzword?
by Julia O'Connor, Trade Show Training, Inc. -

 Product and Growth Strategies

Creating lasting value through contemporary product development

Localize Your Event

Globalization is smart business in pursuing new markets (PDF)
by Sharon McNally, Poretta & Orr, Inc. - CEMA Communicator

How To Run Customer Focus Groups Successfully

An effective way to produce dialogue with customers
by Basil Harris, Jr.,

Three Rs of Events: Rant, Raves and Rah Rahs!

 Interesting stuff that doesn’t fit anywhere else

Bob’s Better Tips - Tradeshow Veterans Tell All

Tips, secrets, and common sense suggestions provided by tradeshow industry
by Bob Thomas, President, Exhibit and Event Management - Tradeshow Blues

Spreadsheet Audio Learning

Set optimal registration fees with this break-even analysis template
by Doug Fox, EventWeb

   Events to Acquire, Train, & Retain Clients     
   Face-to-Face Connect  
Published by F2F Connect
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