There's a new sheriff in town. A fundamental change is taking place in the marketing and sales world. No longer is it enough for marketing and sales to just demonstrate value, you must create value to close the deal. It's called different things by different people - we call it The Edge, and it tightly integrates marketing and sales.
The Edge reaches out for new revenue sources and looks for strategies to attract new customers through one-to-one relationships. It's for marketing and sales professionals who are just plain tired of the same old conference room blah blah blah; executives who are ready to mix old with new; and key players who have the guts to go out on the "Edge."
What is it? Check out the story below - Drive Prospects over The Buying Edge. Don't worry, we've built in safety seat belts.
In other areas: Have fun with our "Match 'em Up" monthly contest to test your branding savvy. Or rather, to test how effective branding is for the companies we talk about. Our cartoon should amuse you, and peer dilemmas will hit home. Participate when you have something to say.
Let us know what you think. Take our survey and be entered to win a PDA in our drawing. Until next time, keep safe and enjoy the process.
Linda Kazares and Hank Stroll, Publishers
Face-to-Face Connect and InternetVIZ
P.S. Feel free to forward this email with the attachment. Share the Edge - what goes around comes around.
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