|
Using Measurement to Enhance
Decision and Improve Exhibit Results
Beyond ROI and ROO (PDF)
by
Skip Cox, President, Exhibit Surveys, Inc.
Measurement efforts usually focus on the bottom line results because the need
for measurement is almost always driven by demand from executives for return on
investment (ROI). While it’s true that ROI is ultimately the name of the game
for management, measuring results alone does not provide any feedback that helps
to identify the strengths and weaknesses of a show or exhibit. Make informed
strategic and tactical decisions about your participation in the future by
integrating ROO (Return on Objectives) discussed in this savvy article. [
Read More ... ] |
|
|
Year End Wrap Up!
Are your tradeshow leads wrapped up and accounted for like favored presents? Probably not! Most
companies get lost in the booth presentation, the messaging, branding, the color
of their carpet and what Bon Bons they’ll be handing out to the endless tire
kickers that stream right on past their exhibit.
Instead
of getting lost at the booth, you should be getting found by prospects!
Remember, exhibiting is about selling. Okay, once in a while it’s also about
showing off to the press. But if you want to do that you’d be better served with
a press tour. Besides, even those press ventures develop leads that, turn into
sales.
If you’re
looking to increase visibility and attract more prospects, consider becoming a
sponsor. To learn more, check out
Brought to you by … event sponsorship. It has
a "halo" effect. You rub elbows with the
right vendors, their aura will spill over onto your company. Just make sure you form the right partnerships.
Finally,
enjoy the season; take care of your health, self, family and friends. Merry
Christmas, Happy Holidays and Happy New Year! Keep in touch, we’ll be here. If
you have questions, or want to give us feedback — just call 480.488.0221.
Linda Kazares
lkazares@f2fconnect.com
As
a past exhibitor at a tradeshow you are receiving this complimentary
publication. If you would like to unsubscribe, please click on the link at
the bottom.
|
|
|
|
Take a break, plan your future and subscribe to our complimentary publication, Seek Sell Dwell. Buyer or seller
— get monthly national news, western regional property links, comps and more! Curious?
Sign up now!
|
|
|  |
|
|
 |
"A well done e-mail newsletter:
Heart of any online marketing campaign."
Seth Godin, Marketing Guru - Unleashing the IdeaVirus
Read our
interview with Seth
For
a complimentary e-newsletter prototype designed specifically for your company,
click here |
|
|
|
Article commentary by Steven Morgan, SalesRecruits.com
25th Annual Salary & Job Satisfaction Survey:
The Right
Fit Improves Satisfaction
How do you find employees who will
be satisfied and loyal? One key — provide balance.
by Karen
Schweizer, Associate Managing Editor
Food
Engineering, Dec.
1, 2005
Balance
is the catch-all phrase of today. Workers are expected to balance family, work
and social life. They crave more time to achieve this desired balance and know
if they have it they’ll feel better. Yet, they’re not sure what it means or how
to achieve it, just that it’s missing or in short supply.
Without this
sense of understanding, they seek what they don’t have and feel dissatisfied on
the job. Restlessness sets in, and soon the time comes to look for another job.
While they’re out pursuing the next greatest thing, the employer is left with a
void and a loss in productivity, until the slot is filled and someone else gets
disgruntled. And so it goes … the endless hunt for greener pastures.
What
employees and employers need to recognize is that a key part of balance is
having the right job in the first place. The article, 25th Annual Salary & Job Satisfaction Survey: The
Right Fit Improves Satisfaction, makes this point and explores job
satisfaction in the food engineering field, but the lessons are universal.
In
today’s climate, it’s not always easy knowing what is the right move and how to
secure the best position. Let me know if you need assistance in future career
endeavors.
[
This article will help ]
|
|
|
Last Issue's Dilemma:
Consumer tips and tricks?
We’re about to participate in a consumer tradeshow in several
regions. We have a lot of large business tradeshow experience, but can your
readers give us pointers about how a consumer event may be different and how we
should prepare?
Thanks.
— Elliot G., Philadelphia, PA
Read the best advice from readers of Face-to-Face
|
|
|
This Issue's Dilemma:
That's Entertainment
Can your readers give me some ideas about what to do with customers during a tradeshow? I’d like some ideas about different ways to entertain them besides just taking them to dinner.
— Joey M., Cleveland, OH
Can You Help?
|
|
|
Before the Event: Vision, Goals, Planning |
|
During the Event: Smile, Anticipate, Engage |
|
After the Event: Evaluate, Qualify, Contact |
| |
