March 2007

 Issue 32

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 Feature Story

A E I O U and Sometimes Y

Wellness — creating member change

by Larry Luter, MD, Chief Medical Officer, Meritain Health

As healthcare costs continue to escalate, it is vital that employers adopt new strategies to control future costs. The single most effective strategy is encouraging and facilitating positive member change and wellness.

It is important that brokers/agents understand that all workforces are not created equal. Each employee population has its own unique risk factors, so a wellness program that works for one employer will not work for all employers. Therefore, brokers/agents need to identify the specific risk factors affecting their clients’ employees and dependents to develop wellness programs that address these risk factors.


 

 Editorial Corner

New advantages and opportunities for brokers and agents

The recent combination of Meritain Health and CBSA PERFORMAX has created the nation’s largest privately-held manager of health benefit plans. Over the past several months, we have worked diligently to combine the best practices of the two organizations and are building the new Meritain Health.

In the coming months we will change our name to Meritain Health. In the interim, today we are operating as “CBSA PERFORMAX, a Meritain Health Company.” We will soon become one — Meritain Health — and the result will be a single strong organization with substantial advantages and innovative product offerings for our brokers/agents and clients.

This is the final edition of Benefit Broker Journal. Next month, we will introduce the inaugural edition of Meritain Health’s new broker/agent e-newsletter. Through this new e-newsletter, we will continue to address the challenges you face and the issues of importance to your practice.

We appreciate your support and readership. Be sure to check out this month’s feature article from Dr. Luter to learn more about wellness and A E I O U and sometimes Y!

Look for the new Meritain Health broker e-newsletter in April.

If you would like to unsubscribe to BBJ, use the link provided at the bottom left corner of the newsletter.
 

  Reader Survey

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  Archives

Issue 31
January 2007
Issue 30
December 2006
Issue 29
November 2006
Issue 28
October 2006
Issue 27
September 2006
Issue 26
August 2006
Issue 25
July 2006
Issue 24
June 2006
Issue 23
May 2006
Issue 22
April 2006
Issue 21
March 2006
Issue 20
February 2006
Issue 19
January 2006
Issue 18
December 2005
Issue 17
November 2005
Issue 16
October 2005
Issue 15
August 2005
Issue 14
July 2005
Issue 13
June 2005
Issue 12
April 2005
Issue 11
March 2005
Issue 10
February 2005

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 Complimentary Brochure

Make Wellness Work for You and Your Employees

The best way employers can slow the rapid escalation of healthcare costs is to promote employee wellness and positive lifestyle changes. Our services are designed to help employers target chronic disease and initiate employee education programs. The result: employees who are healthier, more productive, and better informed consumers of healthcare services.

 to download this complimentary brochure.


 

  Industry News and Views

  Latest advances and emerging trends

Avoid Metabolic Syndrome, High Medical Expenses and an Empty HSA

Help your clients' employees avoid the costly middle-age health issues
by Wiley Long - Health Decisions

 

TPAs Promote Consumerism with Products and Services

Meritain Health leads the consumerism movement
from Business Insurance

 

  Building Your Book of Business

  New business, referrals, renewals

Avoid Sales "Sins"

Steer clear of these pitfalls, and close more deals
by Roy Chitwood - Software Sales Jobs

 

Three Ideas about "The Ask"

Ask for what you need when selling
by Lori Richardson - All Business

 

  Marketing Matters

  Tips, techniques—the ‘tried and true’—the new

Advanced Networking Skills for Seasoned Networkers

Nine tips to build relationships and expand your prospect base
by Catherine Franz - The Marketing Resource Center

 

Networking with a Laser Focus

Sales networks shift from all purpose to targeted alliances
by Michelle Nichols - Business Week

 

  Production Team

What insurance do you have that makes your marketing programs work?

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