4 P's Still Good in Practice or Outdated Theory?
Our team is divided on the relevance of the 4 P’s of marketing in executing our business model. We describe ourselves as an Internet company, in that our products are sold entirely over the Internet. Our leadership consists of both traditional management thinkers and a small group of modern-day managers, whose experience in marketing is almost entirely Internet based.
I am one of the modern-day managers who feels that for our business model, using the 4 P’s approach is like trying to fit a square peg into a round hole.
How can I present a case for moving beyond the 4 P’s to a more relevant approach for our business? Can your readers help?
—Anonymous, Internet Marketing Manager
