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FEATURE STORY: EYES ON... |
Tales of Intimacy and Passion Behind Closed Doors
by Yvonne Bailey
One might think that after 15 years of dealing with executives, I would no longer be surprised by what I encounter in the offices and boardrooms of corporations. Not so. It was during a recent engagement, with one of America’s largest professional services organizations, I’ll call them Client X, that I found myself astounded at the behavior of the company’s top executives.
[FULL STORY]
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Customers Having a Human Experience?
Our technological advances over the last 30 years prove a great deal about the intelligence and ability of the human mind. We’ve come a long way, witnessed many amazing developments in our lifetime and experienced some of the most thrilling changes in our way of life. But what have we lost?
[FULL STORY]
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Tell us what you'd like to see in an upcoming issue. What's working for you and what's not?
Your voice matters.
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The Un-Marketing Guide has been 'upgraded.' Eyes on Leadership is our new banner for the latest information and insights on growth strategies for owners and executives of small and medium business.
We've added more links to the best articles and sources to help you grow your business. Starting in April, we'll be presenting our article series on customer-driven market leadership strategies (In the Spotlight) in webinar format. This makes it more convenient for even the most time and attention-strapped among us.
Our new publishing schedule will be the 1st and 3rd Tuesday of the month. There's a lot of great information in this issue, so I'll let you get to it.
Do what you love each day and love what you do. I know I do!
Yvonne Bailey
Editor
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Find out how you can reach our readers in an upcoming issue, with your topical story, article, webinar, white paper or report or have Eyes on Leadership customized for private distribution to your own audience.
[FULL STORY]
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MAINTAIN YOUR VISION OF GROWTH |
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SYSTEMATIZE THE CUSTOMER EXPERIENCE |
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PRACTICE BALANCED LIFE LEADERSHIP |
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4 P's Still Good in Practice or Outdated Theory?
Our team is divided on the relevance of the 4 P’s of marketing in executing our business model. We describe ourselves as an Internet company, in that our products are sold entirely over the Internet. Our leadership consists of both traditional management thinkers and a small group of modern-day managers, whose experience in marketing is almost entirely Internet based.
I am one of the modern-day managers who feels that for our business model, using the 4 P’s approach is like trying to fit a square peg into a round hole.
How can I present a case for moving beyond the 4 P’s to a more relevant approach for our business? Can your readers help?
—Anonymous, Internet Marketing Manager
[FULL STORY]
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Peer2Peer Challenge
What dilemma do you take with you when you leave the office? Let us know what keeps you up at night.
Your peers would love to help. Submit your dilemma and tap into the collective wisdom and experience of the Eyes on Leadership audience.
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