Why should you care about Un-Marketing? Isn't it okay to be content with your current level of market success? The bottom 90% of the players in your market are. Quite frankly, customers have grown to expect that companies will do "just enough" to get the deal done today and worry about tomorrow later.

That leaves the market open for the rest of us. Those of us striving to be in and stay in the Top 10% by both industry and customer standards. Un-Marketing is not for everyone, but it is for those who want to be out in front of the opportunities, making the choices and decisions that your competitors will later try to duplicate.

Join us for this week's Un-Marketing Challenge, where we'll examine what separates true market leaders from the rest of the pack.

This week's issue is about making a difference. Our Un-Marketing Challenge kicks off a 12-week series on how we can grow our companies to be profitable and have an impact in the lives and businesses of our customers. Our Keeping it Real article, looks at how our personal sense of purpose and passion breathes life into our work.

Make the Un-Marketing Guide your own. We'd like to hear your success stories of customer-driven market leadership. If you would like to be interviewed or have an article that you’d like to see included in an upcoming isse, feel free to contact me at 604-231-7343.

Do the work you love each day and genuinely love the work you do.

Best,


Yvonne Bailey

Living and working with passion and purpose
by Rich Heintz - California Job Journal

Are you going through the motions in your career or do you feel like your contributions really make a difference?

We often find ourselves in a role or life situation wondering, "Is this all there is? Where did I get off track?"

When we lose sight of our greater purpose, even tasks, projects and careers we enjoy can leave us feeling unfulfilled. 
How do you keep the passion in what you do?  How do you live and work with renewed purpose each day?

Tap into a continuous stream of strategic customer information by asking more of the right questions. Use custom Un-Marketing editorials, surveys and webinars to engage your customers and prospects.

Three Un-Marketing Editorial formats now available for publishing in your own client or employee newsletter or web site. 

Ask the questions that build profitable relationships.
Engage customers and prospects with surveys that work!