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Five Years of Email Newsletter* Marketing Are email newsletters still important in online marketing?by Meryl K. Evans, Editor of eNewsletter Journal
eNewsletter Journal started on November
20, 2002 — almost four years ago. Before that, it was called VIZible Value.
At the time, we needed to make a change and that's how eNJ came to be.
Over the years, we tweaked the newsletter as we learned lessons and picked up
new ideas. We've arrived at a time for another change, and that is eNJ
turning into eFocus Journal, or as we call it eFJ.
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Free Offer
"A well done e-mail newsletter: Heart of any online marketing campaign."
Seth Godin, Marketing Guru - Unleashing the IdeaVirus and Permission Marketing
Read our interview with Seth
For a free newsletter prototype designed for your company, click here. |
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Out with the old and in with the new (No, it isn't January 1!)
This is a bittersweet issue, as it's officially the last issue of the newsletter known as eNewsletter Journal, or as I affectionately called it, eNJ. The next time you see this newsletter, it'll be titled eFocus Journal. Why are we retiring eNJ and moving to eFJ? eFJ has the same type of information you've come to expect in eNJ and more. So you could say the newsletter is growing up. We reflect on five years of this newsletter and its evolution in the last eNJ feature.
We've all heard it many times. It's cheaper to retain a client than to find a new one. One way to keep clients loyal is by showing appreciation. Check out readers’ suggestions on ways to tell clients “thanks.”
In this issue’s dilemma, a reader asks how to deal with a boss who won't stop sending work his way. How would you deal with the situation?
I hope you stick with us as we switch to eFocus Journal. The nice thing about it is that you can control some of the content you get. Here's a link for managing your subscription, so you can make changes.
Also, you might like Professional Services Journal, or PSJ (Yes, we like to give nicknames to our newsletters). It helps readers become more successful service providers and offers advice on leadership, management and time management. Remember, you can always find me at meryl.net.
Texanly yours,
Meryl
Editor, eNJ
P.S. You can get help with your newsletter or just test the waters with a complimentary newsletter prototype. No catch. No obligation. No kidding!
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We know IKEA is a Swedish company, and we love the store's stuff. Did someone forget to check the English dictionary before posting this in the U.S. catalog?
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Last Issue We Asked You:
Surprising and thanking clients
I don't want to wait for the holiday season to show
my clients how much I appreciate them. I'm a very small business of one, and so my budget isn't much. I want the surprise to come across as genuine, not as a sales spiel. What suggestions do you have for surprising and delighting clients through gifts or other recognition?
— Kay, Business Owner
Read the best responses received from readers
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This Issue's Dilemma:
My boss keeps piling it on!
I love my job, but my boss keeps adding more and
more tasks for me to do. All his suggestions are good, but he overlooks the
sheer mass of what he’s asked me to do. Often, he’ll say, “Why isn’t that done?”
He forgets that he also asked me to do many other things that did get done. He
often involves me in unplanned meetings that make a disaster of my planned
workday.
How
can I get him to be more realistic? Do I just say “Enough already!” or “I can do
that but other projects will have to wait”?
What advice can readers offer?
— James, Project Manager
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Pen Eyeball-worthy Content |
Reel in readers instead of deleters
Approaches for building relationships and earning trust
Take advantage of multiple tools
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