Cashing In
with Content

by David Meerman Scott

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For Best Marketing Results —

Put your eggs in more than one basket

by Meryl K. Evans, Editor, eNewsletter Journal

Stock investors always say, "Diversify!" Imagine if you had all of your stock in one company and it went bankrupt. This scenario is what happened after the dot com crash.

Webinars for Professional Services Leaders I Never Get Everything Done Does your “To Do” list seem to grow every day? Are you running at a frantic pace and going nowhere? Does fighting fires delay your main goals? Learn five key steps that help you get more done and eliminate the stress and frustration.

Free Offer "A well done e-mail newsletter: Heart of any online marketing campaign." Seth Godin, Marketing Guru - Unleashing the IdeaVirus and Permission Marketing Read our interview with Seth For a free newsletter prototype designed for your company, click here

We hear messages like "Do email newsletters!" "Start a blog!" "Build a forum!" These come across like each is the only thing we should do to add content to our sites — when the opposite is true. Diversify your content. Invest a little here and a little there for a better return on your emarketing efforts. To expand my business marketing reach, I use email newsletters, a Web site, a blog and articles. This month's feature shows how you get better marketing results when you take advantage of content in different forms.

Before you correct others, correct thyself.

Mom, guess what I did in school today?

I learned how to move bowls! That should help me a lot in life.

I’m at the end of my pencil without enough clients

I've been in my own business for less than a year, and it's starting to catch up with me. I try to have a positive attitude thinking, "What can I do to get more clients?" instead of "Why don't I have more clients?" But all the marketing activities I've done (and I make them a regular part of my job) have led to zip. I'm only human and can't keep up with this positive outlook anymore. How do you find new clients and still stay sane?

— Maxine, Writer

Read the best responses received from readers
 

Keeping the love connection with clients

— Mark, Owner

Concepts apply in other content
by Ernest W. Nicastro - Mailing Know-How
 

Shoot for action rather than top results
by Shari Thurow - ClickZ
 

Reaching a fickle market and hitting the sweet spot
from Knowledge at Wharton
 

Letting your subscribers go nicely
by Brian Livingston - IT Management
 

Gain leads and boost sales
by Bob Hebeisen - Informed Marketer News
 

Take advantage of reputation
by Jay Lyman - E-Commerce Times