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December 16, 2005

Issue 3.35

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Archive

Issue 3.34
November 30, 2005
Vol. 3 Issue 34
Issue 3.33
October 28, 2005
Vol. 3 Issue 33
Issue 3.32
September 23, 2005
Vol. 3 Issue 32
Issue 3.31
August 26, 2005
Vol. 3 Issue 31
Issue 3.30
July 21, 2005
Vol. 3 Issue 30
Issue 3.29
June 22, 2005
Vol. 3 Issue 29
Issue 3.28
May 23, 2005
Vol. 3 Issue 28
Issue 3.27
April 6, 2005
Vol. 3 Issue 27
Issue 3.26
March 21, 2005
Vol. 3 Issue 26
Issue 3.25
February 23, 2005
Vol. 3 Issue 25
Issue 3.24
January 31, 2005
Vol. 3 Issue 24
Issue 3.23
December 28, 2004
Vol. 3 Issue 23
Issue 3.22
November 30, 2004
Vol. 3 Issue 22
Issue 3.21
October 27, 2004
Vol. 3 Issue 21
Issue 3.20
October 7, 2004
Vol. 3 Issue 20
Issue 3.19
August 24, 2004
Vol. 3 Issue 19
Issue 3.18
July 28, 2004
Vol. 3 Issue 18
Issue 3.17
June 24, 2004
Vol. 3 Issue 17
Issue 3.16
April 30, 2004
Vol. 3 Issue 16
Issue 3.15
March 26, 2004
Vol. 3 Issue 15
Issue 3.14
February 25, 2004
Vol. 3 Issue 14
Issue 3.13
January 28, 2004
Vol. 3 Issue 13
Issue 3.12
December 31, 2003
Vol. 3 Issue 12
Issue 3.11
November 19, 2003
Vol. 3 Issue 11
Issue 3.10
September 11, 2003
Vol. 3 Issue 10

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Feature Story

Thrive and Strive in '05

One last look before heading into '06

by Meryl K. Evans, Editor, eNewsletter Journal

Time to reflect on another year. The day I wrote last year's final article doesn’t seem so long ago. Yet, here we are. Another December. Another New Year.

What do you think of when you reflect on oh-five?

[ Read more ... ]

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Editorial Corner

A last word or two ... or three ... for 2005 ...

Last month, I announced a new section on book recommendations from you. I love reading your feedback. Please keep sharing, even if it means sharing two of them. By the way, Jamie Engel made a good catch. She asked if the books should be business-related. It doesn't have to be business-related. We can learn from books of all kinds, even fiction. I'm going to hold off on sharing readers' favorites until next month because I want to ensure the readers get their time in the spotlight rather than get mixed in with the holiday goings-on.

How many of you are in the service business? Personally, I think marketing services is harder than products simply because you can't see services or predict if the business produces as well as it did for other customers. For example, a Web design shop provides the service of creating Web sites. While the shop may have created a successful site for client ABC, it will not repeat the same for XYZ, as no two projects are alike. Readers offer ways to promote services.

The new challenge comes from a reader who struggles with price quotes. Between you and me, I run into this problem in spite of the available resources. Do you know the magic trick to figuring out pricing? Or is something related to business, marketing or writing bugging you? Let us help you. Your name won't be published, if you prefer. Heck, you don't have to give your name or any other info — just ask your question. With this newsletter, it's holiday season every month, as we award a prize to the winner of the drawing for a pair of cool Garmin Rino 100 MP3 GPS. The only way to enter is to submit your questions, answers and feedback.

As always, I value hearing from you. You can reach me through meryl.net or complete the feedback form. Happy Holidays, Merry Christmas, Happy Hanukkah, Happy Kwanzaa, Happy Boxing Day! Happy New Year! If I missed anything, please enlighten me. I know that Ramadan was over early and I can't find the appropriate greeting for Omisoka. Whatever you celebrate, I hope it's all you wish it to be. See you in birthday month ... er, January.

Texas-sized New Year's wishes to you and yours,
Meryl
Editor, eNJ

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What Would You Do?

Last Issue We Asked You:

Marketing the invisible: services

Our business is a service, and it's hard to sell something you can't see. We've collected testimonials from satisfied clients, but those are not enough. We know we need to show the benefits from using our services, but benefits don’t tell the whole story. How do we market services?

— Lynn, Principal

Read the best responses received from readers
 


This Issue's Dilemma:

The price isn't right!

I've recently gone out on my own and I love it. My clients are happy with my services. One thing is causing a lot of stress, however: coming up with the right quotes. I've relied on industry pricing and generally target the middle range. Yet, clients tell me my quote is higher than most or more than they expected. I've read a lot on the topic and can't get a good system in place. The projects I do vary in length and scope. How do I come up with an anti-anxiety price quote system?

— Kay, Freelancer
 


Can you help? Or have a challenge of your own?
You could WIN a Pair of Garmin Rino 100 MP3 GPS.

Pen Eyeball-worthy Content

Reel in readers instead of deleters
Power of the Pen

How big a difference can "that" make?
by Herschell Gordon Lewis - Direct

 

Freud on the Rebound

Appealing to different buyer personalities
by Joe Valente - MichaelFortin.com

 

Connect with Prospects

Approaches for building relationships and earning trust
Generating Leads from Your Frontline

Find balance between service and selling
by Louis Columbus - CRM Buyer

 

The Three Traps of Selling Conventionally in a Complex Environment

Don't get snared by traditional selling techniques
by Jeff Thull, CEO of Prime Resource Group - Cincom Expert Access

 

Reach the Destination

Drive messages through smoothly
Watch Your Step: Seven Email Landmines

Ensuring email campaigns are free of explosions
by Jeanniey Mullen - ClickZ

 

Using Email to Increase Your Sales

Drive repeat sales and grab new sales
by Gail F. Goodman - Entrepreneur.com

 

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Published by InternetVIZ
© 2005 InternetVIZ, 2885 Knox Avenue South, Minneapolis, MN 55408 - 612-871-4000. All rights reserved.
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