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Last issue, a reader asked about how to format the newsletter — how much content to put in the newsletter itself, whether it should be a link, some content or all of the content. Every format has its fans and enemies. In this month's feature, I share my take on this topic and leave it to you to decide what works best for you. Disagree? Have a different opinion? Drop me a line at meryl@internetviz.com or fill out the short feedback form if you prefer.

I'm in the same boat as the reader who asked about increasing survey responses. I wish I could offer every one of you prizes for completing the survey ... you know how it goes. If I ever hit it big in the lottery or in the casino, then count on it.

In this issue, the challenge posed to you is: How does a writer figure out her unique selling proposition beyond the obvious — fast, reliable and high quality? Got challenges of your own with writing or online marketing? C'mon up and send ‘em in. You don't have to share your name. Your question could appear in this space next month. If you ask or respond to a question, your name gets entered into a virtual box for a drawing to win a pair of Garmin Rino 100 MP3 GPS. W00T!

Wanna talk? Hop over here, grab a tasty beverage and share what's on your mind. The latest thing on my mind is school, ‘cause my kids already went back on August 8 here in Plano, Texas. Think that's early? Last year, it was August 3! The state of Texas is talking about passing a law that won't allow any school back in session until after Labor Day, but they have bigger problems to deal with ... like the budget.

I’m sure you’re dealing with other things, too, so go ahead and let me know what challenges you face. As always, messages are confidential, your information remains private, and I devour every response and take action when it's appropriate. I look forward to hearing from you.

Best,
Meryl
Editor, eNJ

P.S. If you forward the newsletter (see top) to friends and colleagues, you receive a complimentary copy of the e-book that has received many compliments, A Marketer's Guide to e-Newsletter Publishing, a $24.95 value.

Survey says ... ???

I create questionnaires for clients to learn about their customers’ needs and worries. When customers complete the survey, they are entered into a drawing for a prize that we mention prior to their completing the survey. However, a disappointing three in 100 usually complete the survey. What can I do to entice more people to complete surveys and improve those numbers?

— Dean, Marketing Manager

I write and edit for businesses to help their marketing and sales efforts. It’s frustrating because everywhere I go I see others who are doing the same thing. Since many businesses provide a unique selling proposition along with their list of accomplishments, I thought it would help me to do the same. I’ve been struggling to do this. Yet I do make it clear that I am reliable in meeting deadlines. How does a writer stand out from the competition?