I hope this newsletter made it into your inboxes or special folder despite my using a creatively spelled bad word. You can make sure you get your issues by adding internetviz.com to your trusted sender (at least, we hope you think so) or approved sender list. We know the effects of those big, bad, unwanted emails. Did you know they cause other problems besides annoyance? The first part of our two-part series gives the lowdown.

Y'all came to a reader's rescue! Thank you. Read the advice given to a reader who asked about finding the right template for her newsletter. Do you need answers to your writing or online marketing challenges? Submit your question and we'll share it with all of our readers because we know you can help a colleague out of a jam. As a bribe … er … thank you for helping or asking a question, we'll enter your name into a drawing for a pair of Garmin Rino 100 MP3 GPS.

This newsletter covers newsletters. Some of you have asked for articles related to writing. Since newsletters equal writing, we think it'd be a good mix. Cool with that? If not, scream at us through the survey.

School is out for the summer in these here parts. Yes, seriously! My oldest goes away to camp for six weeks. The boys do their usual thing plus swimming. I hope you and yours have enjoyable adventures this summer or whatever season it is in your hometown.

In the meantime, don't let us get lazy with this newsletter. Tell us what needs fixin' or what you'd like to see in future issues. Again, we have an enticement for your time by putting your name into a drawing for those Rino things that look nothing like a rhino.

Best,
Meryl K. Evans
Editor, eNJ

P.S. Of course, you can share this newsletter. If you forward it using the "Forward this newsletter" link at the top of the newsletter, you'll receive a complimentary copy of the e-book that has received many compliments, A Marketer's Guide to e-Newsletter Publishing, a $24.95 value.

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Reportin' Stats to Please the Boss

Our executives like numbers. And heaven forbid we disappoint them … so here’s our plan: We want to collect network security and performance data and put it into a report. That way the executives will know what happens in our shop on a regular basis. For those of you who are already doing this, how do you monitor and present this data to executives—and how often? What is the best way to leverage such a report for budgeting and network re-evaluations? I’d appreciate any help your readers can give me.

—Louis, Tech Manager

I'm developing a fee-based e-newsletter designed to be paid for/sponsored by larger organizations on behalf of their members/employees/clients. I intend to have each issue distributed—not by me through a master database—but by this collection of sponsoring organizations. I'm assuming they'd prefer to retain control of distribution and addresses, and spam-blockers won't be as much of an issue when the e-newsletter issue is sent internally. What would be the ideal format for such a newsletter (i.e., HTML email with article links to a Web site, PDF attachment or send a link to readers for the online newsletter)?