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March 21, 2005 |
Issue 3.26 |
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Trust Us!
Sending credible messages
by Meryl K. Evans, Editor, ENJ
A company must earn and keep trust or sales don’t happen. Imagine that last
Sunday, while you were reading the paper, you saw an ad for a great deal on a
digital camera. You’d been considering buying one for a while, and this ad
sealed the deal. You went to buy the camera, and the sales person told you
they were sold out. They didn't offer you a rain check and instead substituted
a different model for a “similar” price. [
Read more ... ]
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Online
Branding Report
by Meryl K. Evans,
meryl.net
Creating a fabulous, unique product along with a companion,
sharp-dressed Web site doesn't guarantee success. What good are a product and a
site if no one knows they’re there or what they have to offer? Learn how to
incorporate a marketing strategy and plan for online efforts to turn clicks into
sales.
Special Offer! Get 20% off this e-report. Hurry! It won't last long.
Bonus! Buy the e-report and get a $24.95 report for free! |
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"Trust me."
How
many times have you heard someone say, "Trust me"? Those are empty words unless
the person has proven trustworthy through past actions. When you get a
newsletter from the first time, it's rarely possible to decide whether or not
you want to continue receiving it. If it's a bad issue—well, everyone has off
days. If it's a good one—could be luck or could be simply a grand newsletter. So
you save judgment 'til after receiving a few issues.
Email
newsletters help build trust—not alone, however. The company's Web site,
customer service and general all-around handling of business build trust. Trust
can't be bought and sold. For example, I shop Land's End once in a while. They
carry quality products, but I've sent back a couple of items because they
weren't comfortable. My daughter had a backpack with wheels from the company. I
hated spending that much, but the company's quality guarantee pushed me to buy
it.
It wasn't long before she ripped the bottom of it.
Less than a year. Being as busy as I was, I never thought about following up
with the company. Finally, I did a couple of weeks ago. We're getting a
replacement: no charge for shipping, no questions asked. Now that's earning my
trust and increases the chances of me buying from them again. That brings us to
this month's feature,
"Trust Us!"
Hey y'all busy? I haven't heard much from you lately. But I know how
it goes. C'mon, drop me a note or leave
feedback here where
you earn an entry for a drawing where the prize is a Pair of Garmin Rino 100 MP3
GPS.
Meryl K.
Evans
Editor, eNJ
P.S. Thanks for forwarding the newsletter to
leprechauns, bunnies, colleagues and friends. If you haven't done it, I'll throw
you a carrot for sharing it—a complimentary copy of our e-book, A Marketer's
Guide to e-Newsletter Publishing, a $24.95 value.
Forward the email, and in Your Friend's Email Address: enter
"yourfriends@email.com, meryl@internetviz.com" (sans quotes and
replace yourfriends@email.com with the actual friend’s email address) to
receive the e-book. It's an unusual way to do it, but it ensures I know to send
you the ebook! Want to stop receiving this newsletter? Are you sure? Really ... All right ... Jump to the bottom of the page.
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Can You
Write A Simple Letter?
If yes,
you could be in big demand, earning big money, writing just a few hours a day
from anywhere in the world. Here's how you can learn the secrets of this
little-known, business: click
here.
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Connecting the dots between writing and inspiration. |
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Say what you mean
Writing, editing, proofing services |
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Before you correct others, correct thyself.
Not only is "operation" misspelled, but it sounds like I have to go under the knife again?!? AND ... operate on myself. "A problem occurred, please try again" might work better.
Gotta gotcha? Tell us about it.
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Pen Eyeball-worthy Content |
Reel in readers instead of deleters
Approaches for building relationships and earning trust
Drive messages through smoothly
Issue 3.25
February 23, 2005
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Issue 3.24
January 31, 2005
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Issue 3.23
December 28, 2004
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Issue 3.22
November 30, 2004
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Issue 3.21
October 27, 2004
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Issue 3.20
October 7, 2004
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Issue 3.19
August 24, 2004
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Issue 3.18
July 28, 2004
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Issue 3.17
June 24, 2004
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Issue 3.16
April 30, 2004
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[ More ... ]
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InternetVIZ can custom publish your newsletter. For a free prototype designed for your company, go here.
Meryl@InternetVIZ.com
Published by
InternetVIZ
© 2005 InternetVIZ, 2885 Knox Avenue South, Minneapolis, MN 55408 - 612-871-4000. All rights reserved.
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Help us keep eNewsletter Journal an effective source of sales and marketing information that helps you find, acquire, and retain customers. Please provide feedback to make it more relevant to your professional success.
P.S. By completing the reader survey, your name is entered into a contest for a chance to win a PAIR of Garmin Rino 110 MP3 GPS. |
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