Two
months of the new year gone already? I guess it's not new anymore. Now I can
relax a little (sort of) since all the clustered birthdays are done, and the
baby's is not till the end of April!
Speaking
of birthdays, some experts have been saying newsletters won’t see their next
ones because they’re already dead, and long live RSS (for details on what it is,
refer to this
article). This is a confusing
message since RSS isn't something that works alone. It relies on content and
content can come from anywhere—a Web site, a newsletter, a blog … Even though
I'm not a numbers person, I quote stats in the feature article to show how well
newsletters are doing.
Also, as
a reader of many newsletters and a user of an RSS aggregator, I still prefer
newsletters in my emailbox over opening my aggregator. Many people feel that
way, but many also feel the opposite—they don't want anything in their
mailboxes and everything in their news reader.
Some
people favor soda from a bottle, while others prefer cans, and still others
favor the fountain (Me! Especially with crushed ice). But all have the same
result—a cold refreshing drink. Receiving a newsletter in email or in a reader
leads to the same result—content.
Do you have a question about online marketing or
newsletters? Submit it here otherwise. It's always great hearing from you
whether it's through an email (meryl@internetviz.com) or the
feedback
form.
Meryl K.
Evans
Editor, eNJ
P.S. Thanks for forwarding the newsletter to
friends, colleagues, families, pets. If you haven't done it, I'll bribe, err …
give you a gift for sharing it—a complimentary copy of our e-book, A Marketer's
Guide to e-Newsletter Publishing, a $24.95 value.
Forward the email, and in Your Friend's Email Address: enter
"yourfriends@email.com, meryl@internetviz.com" (sans quotes and
replace yourfriends@email.com with the actual friend’s email address) to
receive the e-book. It's an unusual way to do it, but it ensures I know to send
you the ebook!
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