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February 14, 2005 |
Issue 3.24 |
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What Language Are You Speaking to Woo Clients?
Elevator pitches by CEOs are a lesson in what NOT
to do
by
Meryl K. Evans, editor, ENJ
Mission statements, vision statements and goals:
Where is it written they have to use fancy words and be a mile long? If they
aren’t memorable, how can you expect your employees to implement them and your
prospects to understand your objectives?
[ Read more ... ]
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How to Start a Business Blog and Build Traffic
b y Meryl K. Evans, meryl.net
Get advice and resources for determining whether or not to start a blog, selecting a tool and publicizing the blog. Why learn the hard way when you can get going faster with this report by a person who has successfully blogged for over four years?
If you like
this article, you'll like this report. Get this report and receive a free
copy of "A Marketer's Guide to e-Newsletter Publishing," a $24.95 value!
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As January 2005
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January
has been a nutty month as usual since Paul, my older son, and I have January
birthdays (Inauguration Day). My daughter's is exactly three weeks after mine.
Planning two kids' birthday parties, finding gifts for them and my husband, and
deciding where to eat for my birthday. I'm a lousy decision-maker, so it is not
an easy thing for me to do. Thankfully, the baby's birthday is not 'til late
April!
My mom
keeps asking what I want. I told her that she's done more than enough for my
family, especially in the past two years with Paul being out of work. She
insists. Two things I always appreciate: books and gadgets. I'm a lucky gal to
have her for a mom, and I try to appreciate her year-round not just on Mother's
Day. I admit, however, I enjoy getting surprises.
Thank
you for playing the CEO guessing game in the last two issues. The results are
most educational and surprising. I hope you have as much fun reading the
article as I did reviewing the data and writing it.
Having problems figuring out newsletter metrics? Convincing management to launch
a newsletter? Managing the newsletter process?
Send in your question
and we'll share it with readers. If you wish, you may remain anonymous.
Give me
an e-call anytime at meryl@internetviz.com or leave feedback.
As a thanks for completing the form, we'll put your name in a drawing
for a pair of Garmin Rino 100 MP3 GPS.
Enjoy the issue!
Best,
Meryl K. Evans
Editor, eNJ
P.S. I appreciate your sharing the newsletter with
others. Here's a bribe for forwarding it to others.
J A complimentary copy of our e-book, A Marketer's
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Webinar for Marketing Professionals
Great Demo!
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Before you correct others, correct thyself.
I demand a pint of Jack Daniels!
While you're
at it, print this book for me.
Gotta gotcha?
Tell us about it.
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Pen Eyeball-worthy Content |
Reel in readers instead of deleters
Approaches for building relationships and earning trust
Drive messages through smoothly
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InternetVIZ can custom publish your newsletter. For a free prototype designed for your company, go here.
Meryl@InternetVIZ.com
Published by
InternetVIZ
© 2005 InternetVIZ, 2885 Knox Avenue South, Minneapolis, MN 55408 - 612-871-4000. All rights reserved.
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