I'll try to avoid the clichés you hear at this time of year: flew by,
resolutions and goals. However, it's hard to avoid and you'll find a couple in
the last
feature
for this year.
No time
to rest. Gotta start planning and brainstorming articles for the upcoming
issues. However, I do stop and savor my children's joys and discoveries. In
fact, I try to do this daily and not those few special days of the year.
Between the oldest and the youngest, my outlook has dramatically changed. Back
then, I wanted to be like Donald Trump's apprentices, climbing the ladder to
success and earning an MBA.
The
attitude didn't change until kid number two arrived and I had been in the
workforce long enough. The whole ladder and degree didn't fit with the work I
wanted to do and life in management wouldn't agree with me. In job interviews,
one of the more popular questions is, "Where do you see yourself in five
and ten years?" That's my least favorite question. It's not that I can't
plan ahead—I do—more in the one to two year range with high level ideas of what
I want beyond that.
The
CEO article is
running again in this issue to give you more time to share your thoughts and
experiences. It's a great lesson in simplicity when communicating with clients,
prospects and even employees. There's nothing wrong with big words and fancy
sentences; they have a place and this isn't it.
Drop me a line anytime at meryl@internetviz.com or leave feedback here.
For your time to complete the short form, our name will go in a drawing for a
Pair of Garmin Rino 100 MP3 GPS. I love gadgets!
Happy
Holidays—Grand Finale! See you in '05 right around my birthday!
Enjoy the issue!
Best,
Meryl K. Evans
Editor, eNJ
P.S. As always, I am thankful for your sharing the newsletter with others. I'll even bribe you to forward it. J You get a complimentary copy of our e-book, A Marketer's Guide to e-Newsletter Publishing, a $24.95 value. Forward the email, and in Your Friend's Email Address: enter "yourfriends@email.com, meryl@internetviz.com" (sans quotes and replace yourfriends@email.com with the actual friend's email address) to receive the e-book.
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