It's a spooky time of the year in the U.S. with Halloween on October 31. Who can
resist a holiday when you can be someone else for the day and eat lots of
sweets? Not me. My family attends an annual neighborhood party, a great
opportunity to come out from behind the tall picket fences and get to know each
other.
The
costume I'm most proud of is the telephone I made out of a cardboard box. I've
also been a ballot box (1995 elections), Snoopy, Bugs Bunny and the
ever-traditional witch. I love to dress up, but I admit it feels awkward when
the costume doesn't "fit" who I am.
Much like the way I feel when putting on a costume
that doesn't suit me, the feature story, When
Good Newsletters Go Bad, looks at newsletters that gradually change
identities, become unrecognizable and provide content without value for the
reader. In the article, you'll find ways to be more successful with editorial
that reflects your voice. To ensure
we keep wearing white hats and bringing you good stuff, please complete the
speedy survey and
we'll enter your name in a drawing as a thank you.
Even though we constantly remind ourselves to create
each issue with you in mind, sometimes that doesn't go well. The last issue went
out with a bad link and other quibbles. The process broke, and we learned from
it. I would hope we don't make future mistakes, but that would require taking no
shots at the baskets, and you'll always miss 100% of the shots you don't take.
Drop me a line anytime at meryl@internetviz.com
or leave feedback here.
Enjoy the issue!
Best,
Meryl K. Evans
Editor, eNJ
P.S. As always, I appreciate your sharing the newsletter with others. Just for
doing it, I'll give ya a complimentary copy of our e-book, A
Marketer's Guide to e-Newsletter Publishing, a $24.95 value.
Forward the email, and in Your Friend's Email Address: enter "yourfriends@email.com, meryl@internetviz.com" (sans quotes)
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