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August 9, 2006 |
Issue 3.42 |
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Is a blog right for your business?
by Meryl K. Evans, Editor, eNewsletter Journal
Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.
In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.
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How to Start a Business Blog and Build Traffic
By Meryl K. Evans, meryl.net
Get advice and resources for determining whether or not to start a blog, selecting a tool, and publicizing the blog. Why learn the hard way when you can get going faster with this report by a person who has successfully blogged for over four years?
Special introductory price for $7! Get it now before it goes to its regular price of $9 on September 1, 2004.
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Do long scrolling sales letters work?
by Meryl K. Evans, Editor, eNewsletter Journal
Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can’t speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?
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P.P.P.S. Sales Tactics
As promised in last month's issue, the feature covers direct marketing through long copy. Such copy can be accompanied with the occasional bold text, large text and yellow highlights for emphasizing special offers, and over three pages of scrolling text.
Blogging is everywhere. Other newsletter editors have been writing about blogging and encouraging everyone to get into it. It is a great tool. Like all things in business, it also has to be evaluated as to whether or not it is the right thing for your business.
How do you interact with your newsletter readers? That's the topic for next month's issue. I'd like to hear your experiences in encouraging reader interactions and the results. What works. What doesn't work.
My older two kids have started school, so it's nice to get back on schedule. With that comes the price of playing chauffeur as Paul (Mr. Meryl) and I have to drive them to practices, games and other after-school activities. But, it's better than hearing, "I'm bored" all day. Hey, I'm sure you'd like to have time to be bored as much as I would. Do take time for yourself, though. Whatever you're feeling affects the people in your life much like the saying, "If Mama ain't happy, ain't nobody happy."
Best,
Meryl K. Evans
Editor, eNJ
P.P.S. x 10 Forward this newsletter to a colleague or post it on a Web site to receive a complimentary copy of our e-book, A Marketer's Guide to e-Newsletter Publishing, a $24.95 value. Forward the email, and in "Your Friend's Email Address:" enter yourfriends@email.com, meryl@internetviz.com to receive the e-book.
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