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June 2004

Issue 3.17

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Copy Court

The Verdict for The Case of Incomprehensible Instructions

On the docket: The Case of Blah, Blah, Blah Copy

by Meryl Evans, Editor, eNewsletter Journal

The jury (you, of course) came to a decision regarding last month's suspect, the Incomprehensible Instructions. The lawyers have presented evidence in the form of four instructions, or “defendants.” In response to this proof, you submitted your decision on whether or not each one is guilty of confusing customers.

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Editorial Corner

First Bad Copy Offender Is Arrested

Last month, we introduced a new column in which we asked you to police the Internet for bad copy, arrest it and send it our way to bring it to justice. Thanks to Officer Bryan Eisenberg, we have an offender awaiting trial. You have a chance to make a citizen's arrest and turn in suspects.

If you’re looking for fame and fortune without doing silly reality show tricks, all you have to do is contribute an article related to Internet marketing, content and newsletters. Maybe just a little fame, and we'll throw in a few wishes for fortune. No eating disgusting things required, just drop us a line.

We hope the new Extreme Copy column is a hit with you. We have an instrument for you to help us evaluate our makeover job. It's swift and painless, plus we'll enter your name in a drawing where you could win a Handspring Prism handheld device.

Best,
Meryl K. Evans
Editor, eNJ

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Spotlight

Eats, Shoots, & Leaves

by Lynne Truss

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Pen Eyeball-worthy Content

Reel in readers instead of deleters
Bad Copy by Example

Let go of MEGO
by Bryan Eisenberg - GrokDotCom

 

Keeping International Readers in Mind

Ensure content is adapted for a global audience
by Jennifer Kyrnin - About.com

 

Connect with Prospects

Approaches for building relationships and earning trust
After Clicking the Send Button

Digging in to make the next issue better
by Nancy Langmeyer - Informed Marketer News

 

My Darling, Is That Manure Stick You Have on?

Some world-class marketing screw-ups
by Steve Kayser, Cincom's Expert Access Editor and PR Manager - Expert Access

 

Reach the Destination

Drive messages through smoothly
Obtaining More Than Permission

Empower customers rather than intrude
by J. Walker Smith and Craig Wood - Direct

 

Yee-haw! Ride 'em with COWBOY!

Six valuable e-mail metrics
by Andy Sernovitz - BtoB

 

Archive

Issue 3.16

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Editorial Team

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Published by InternetVIZ
© 2004 InternetVIZ, 2885 Knox Avenue South, Minneapolis, MN 55408 - 612-871-4000. All rights reserved.
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