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Extreme Makeover: Copy Edition |
Smacking Ugly Copy
When it's bad ... it's really bad
by Meryl K. Evans, Editor, eNJ
If ugliness were a crime, some copy would be eligible for penitentiary status. The crime is that propects won't buy if they have to work too hard to understand what is being said. They won't take time to figure out the copy. Moving on to the next item is easier.
Participate in our Extreme Copy Makeover series and help take a bite out of this crime.
[ Read more ]
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Putting slacks and knit shirts on writing
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What do you wear to work? Slacks and a nice shirt
or something more formal? Today, business casual applies to more than
clothes. This month's feature addresses a more casual approach to business
writing.
I don't miss the
old days of formal writing with fancy words requiring us to read and re-read
until our brains make sense of it. Check out this old excerpt I wrote 10
years ago that mirrors this business formal style:
It is asked the reader be aware that
"one size does not fit all" and the factors leading to reduction in course
length vary among the courses given through interactive video teletraining (IVT).
Overall, the department determined that IVT will provide a cost savings because
of the monies saved on travel expenses. Additionally, there is a consensus
within [company] and other organizations outside the [company] that course
compression often can be achieved, thereby resulting in further cost savings.
I am glad business casual came along. What
about you? Like the change of style or do you yearn for the old days? How
has business casual affected your writing?
Drop me a line and let's chat.
Got something to say about digital marketing?
Share your experience, strength, and hope. Our readers might be
interested in your
knowledge. Also, we love your feedback and this
reader survey
gives you a quick way to do it.
Best, Meryl K. Evans Editor,
eNJ
P.S.
Today, I am wearing a t-shirt and shorts on this beautiful sunny day.
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instantly remove yourself from this mailing, check out the bottom of this
enewsletter.
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Connecting the dots between writing and inspiration. |
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Learn from the industry leaders.
Read best practices and case studies.
Make the most of your CRM investment.
Casual Friday for Marketing Copy
Getting personal sells
Julie
Shapiro speaks with eNewsletter
Journal
On
casual Friday in businesses, we dress down, leaving the suit behind. In the
process, our words go down a notch, getting less formal. By the end of the day,
the team feels closer. By talking in a casual way, people feel more comfortable
opening up, letting down their guards, and being themselves.
[
Read More ... ]
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Pen Eyeball-worthy Content |
Reel in readers instead of deleters
Approaches for building relationships and earning trust
Drive messages through smoothly
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