Three easy tips for e-news nirvana

by Linda Kazares, Editor and Publisher, Face-to-Face Connect from Connected In Publishing

It’s the rage to send out an e-newsletter. And for a good reason. Did you know that, according to a study, the average open rate for business-to-business (B2B) customer email newsletters is 40% and for business-to-consumer (B2C) is 36%? Do you know anything else that produces results that high?

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Even with the Can Spam Act, e-mail newsletters continue to be the rage as Linda Kazares shows you the numbers in How to Make Your E-news Marketing 21.5% More Effective. This month's selected articles will also support your e-mail marketing efforts as you have to entice readers with piping hot content. Even if RSS means nothing to you, it's good to know what it means to offer it as it's another avenue for offering your content. Think of it as another arm or tool in the tool box of newsletter marketing.

We hope the changes are working for you. Let us know if we're in good shape or need a fine-tuning even if you have already complete the reader survey, which is brief. Continuous feedback keeps us on our toes. We'll enter your name in a drawing where you could win a Handspring Prism handheld device for taking the time to complete the survey.

Best,
Meryl K. Evans
Editor

A Marketers Guide to e-Newsletter Publishing

from

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"Our e-newsletters deliver better value to our readers thanks to the ideas suggested in the book."