|
Difficulty reading this newsletter?Click here
Bring in the Money with an E-Newsletter
Use content, consistency, and customer service
by Joan Stewart,
The Publicity HoundThose are what I call "The 3 Cs"—the three most important things that
contribute to my success as an e-newsletter publisher.
Other publishers might have their own favorites. But those are the things
that create not just happy readers, but happy readers who buy my products and
services.
[
Read More ... ]
|
|
Team Work and Newsletters That Bring in the Money
Emarketing has changed dramatically over the past year and following the eNewsletter mantra is more important than ever before: business people buy when they trust the perceived value is applicable to them and comes from a stable source. Every eNewsletter decision made must address one of these core tenets: value, trust, stability, applicability.
Spam threatens to take over our prospects' and customers' email boxes. Just getting their attention for a few seconds is becoming more difficult. We’ve changed the eNewsletter Journal to reflect these challenges. We will continue to offer real life stories from successful eNewsletter marketers. Three new sections have been added to help Pen Eyeball-worthy Content (value and applicability); make sure you Connect with Prospects (trust): and Reach Your Destination (stability).
In this issue, guest writer Joan Stewart, the publisher of The Publicity Hound, shares her hound smarts on how to get something out of the newsletter other than building relationships. If you’re interested in contributing an article related to Internet marketing and newsletters, drop us a line.
Also, we have reviewed a newsletter from the world of cable and provided feedback to help the company take its newsletter to the next level.
Let us know if the changes are in the right direction or if they’re heading south by completing a short reader survey and you could win a Handspring Prism handheld device.
Best,
Meryl K. Evans
Editor
To unsubscribe instantly, click on the link at the bottom...
|
|
|
Produce Qualified Leads
A Marketers Guide to e-Newsletter Publishing
| from |
 |
Click Here To Order
"Our e-newsletters deliver better value to our readers thanks to the ideas suggested in the book."
- Richard Cotman, Orion Systems
|
|
|
Connecting the
dots between writing and inspiration. |
|
Eve Consulting |
|
|
|  |
|
|
|
Complimentary Webinar
"Do Sales Make the Brand, or
Does the Brand Make the Sale?"
Solve this chicken or egg
puzzle
Wednesday, February 11, Noon EST
Building a
brand without sales is dangerous. Creating a branding strategy that make
no sense to your buyers, makes no cents to you. Remember the dot.com bomb?
Start ups are not the only ones who are making major mistakes. Just look
at these
survey results. They show that 17 CEOs are speaking, but customers are
not hearing them.
|
 |
for this complimentary
Webinar |
|
|
|
Rants and Raves
CableNet's News Wire
Many of us take cable for granted. We just know we have it and it's there for when we want to watch television or connect to the Internet. In reality, companies are hard at work behind the scenes to keep things going or fix them when needed. CableNet delivers hosted supply chain connectivity solutions to major global corporation. Its Supply Chain Connect product suite is a connectivity solution using Internet-based communication protocols to share information between manufacturers or distributors and their suppliers.
[ Read more ... ]
|
|
Submit an eNewsletter for a Free Review
|
|
Like the evaluation we did? Submit yours for a free review. You could win a digital camera. |
|
Pen Eyeball-worthy Content |
Reel in readers instead of deleters
Approaches for building relationships and earning trust
Drive messages through smoothly
|
|
InternetVIZ can can custom publish your newsletter. For a free prototype designed for your company, go here
Published by
InternetVIZ
© 2004 InternetVIZ, 2885 Knox Avenue South, Minneapolis, MN 55408 - 612-871-4000. All rights reserved.
|
[ TELL A FRIEND ]
|
|
|
Take a 1-minute reader survey and WIN a free color Handspring Prism |
Help us keep eNewsletter Journal an effective source of sales and marketing information that helps you find, acquire, and retain customers. Please provide feedback to make it more relevant to your professional success.
P.S. By completing the reader survey, your name is entered into a contest for a chance to win the color Handspring Prism. |
 |
| |
