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This Issue's Dilemma:
Everyone wants to sit quietly in the back row! We tried to follow eNewsletter Journal's lead, and involve our readers by asking their participation in our e-newsletter. We provide our readers with an opportunity to ask questions that our experts and readers can answer. Yet, few people respond to the questions posed and fewer submit a problem to solve. What can we do to increase reader involvement?
The advice your readers give is great. What would they advise?
- B. Doty, CEO, DW Entertainment
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From Suspects to Prospects:
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The No Cold Calls Way to Drum up Business
 Provide readers value, earn trust, and demonstrate stability
Bravo to Integrity Writing, Inc., winner of the VIZible Value Award for excellence in online newsletters.
A team of eNewsletter Journal judges who have a knack for e-newsletter publishing has given the award to Lisa Sparks’ Copywriting Secrets because it meets the all-important criteria for a successful e-newsletter by providing value, trust, and stability.
[ Read more ... ]
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It's Got That "Je Ne Sais Quoi"
Get the scoop on the e-newsletter’s success
Lisa Sparks, President of Integrity Writing. Inc.,
speaks with Meryl K. Evans, eNewsletter Journal
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Like the evaluation we did? Submit yours for a free review. You could win a digital camera. |
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eNewsletter Expert Interview |
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Sneaking into Club E-mail
Steer clear of getting "carded"
Meryl K. Evans, Editor,
eNewsletter Journal, interviews
Carolyn Gardner, President of cardcommunications inc.
E-newsletters face a tremendous challenge: making it all the way to
the user's inbox without the corporate firewall kicking it out, ducking the spam
stopping programs, and avoiding the delete key prior to reading it when the
reader receives it.
[ Read more ... ]
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Last Issue We Asked You:
Dangerous Big Brother Approach or a Smart Move?
My company sells professional services to other companies. We have an e-newsletter that is well-received (42% click thru rate) by its 7,500 opt in readers.
We think the time has come to take the next step, and use it to generate leads for our sales team. I know we must be careful about changing the goal to a 'customer acquisition' newsletter. I don't want to change the actual content of the newsletter because of the value it provides our readers.
We are racking our brains to determine the best 'call to action' that would entice our readers (suspects) to put themselves into our sales cycle. In addition, since we track our readers' interests, is it appropriate for us to send selected individuals a direct mail piece that speaks to their interests? For example, should we invite them to a webinar in a subject we know interests them?
The advice your readers have given is great. What would they advise on this subject?
- Jon D., Marketing Supervisor
[ Read the best response received from a reader ]
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Help us keep eNewsletter Journal an effective source of sales and marketing information that helps you find, acquire, and retain customers. Please provide feedback to make it more relevant to your professional success.
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