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A note from Meryl...
In this issue, we announce the first winner of the VIZible Value Award to Crisis Manager, a newsletter from Bernstein Communications, Inc. that exemplifies how a reader-focused enewsletter helps companies find, acquire, or retain customers. If you would like to enter your or another newsletter for this industry award, please click here.
Speaking of winners, John Daley of Strategic Management Group is the winner of our Reader Survey Drawing. You can win a color PDA by telling us what value you receive or don't receive out of this publication. Just click here and take our one-minute reader survey, so we can keep this newsletter relevant to your everyday professional life.
If you would like to unsubscribe, please click on the link found at the bottom of the newsletter.
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"I am amazed how well my newsletter works!
My business development pipeline is now full with high-quality leads."
Linda Kazares - Publisher, Face-to-Face Marketing Journal
(and happy client)
For a complimentary newsletter prototype designed for your company, click here |
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eNewsletter Excellence Award Winner: Crisis Manager
Provide readers value, earn trust, and demonstrate stability
Congratulations to Bernstein Communications’ Crisis Manager Newsletter, winner of first VIZible Value Award for excellence in online newsletters.
Edited by Jonathan Bernstein, this newsletter was selected from many quality e-newsletters reviewed by a team of eNewsletter Journal judges with expertise in e-newsletter marketing, design, and production. This e-newsletter received the highest marks based on our criteria for providing value to the reader while earning, trust, and demonstrating stability.
[ Read why this newsletter won ... ]
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Crisis Manager's value (ROI) to its publisher is huge!
The 'VIZible Value' of successful newsletters must also be apparent to the publisher. As newsletter consultant Jeanne Jennings said in her most current issue of the Jennings Report, "(A newsletter's) goal is to turn readers into paying customers." Unless a business-to-business newsletter helps a business find, acquire, or retain customers, it can not be considered successful, no matter what value it brings to its readers.
Crisis Manager brings huge value to its publisher, as well as to its readers. In this interview, Jonathan Bernstein, Publisher and Editor, discusses how his newsletter is an integral part of his marketing strategy.
[ Read the value this newsletter brings to its publisher ... ]
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Submit an eNewsletter for Review
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Know an enewsletter that you would like us to review? You could win a digital camera. |
Last Issue We Asked You:
Rent or Grow Email List?
I know that email newsletters are a good idea, but I only have a handful of email addresses and need more. People tell me to 'rent a list' and others say grow your own list. Do your readers have any suggestions for building a list?
[ Read the best responses from our readers ]
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This Issue's Dilemma:
Mailing List Management - Handling Add and Remove Requests
This dilemma may seem basic to some of your readers, but we are not sure what to do. It falls under the category of "be careful what you pray for - you may get it!" Our newsletter has become very successful (yeah!!), but we need to change how we manage our growing and ever-changing mailing list. What used to work for us when we had just a few hundred subscribers, is now a big time sink-hole.
Currently, we use a "contact manager" program to store all our email addresses that is used for both our newsletter and for our other promotional mailings. We also use Microsoft Outlook to send out our newsletter. Whenever we distribute the newsletter, we use a multi-step manual process of exporting the email addresses from the database into Excel, manipulating the data, and then importing it into Microsoft Outlook.
Our problem occurs when we receive "remove" and "add" requests. While we need to remove these people from the newsletter distribution, we don't want to remove them from our database -- as they are still potential clients. We also need to add 'new subscribers' to database.
I realize this is a good problem to have, however, its very time consuming. Would you ask your readers how they have dealt successfully with this dilemma?
Caroline Jones, Director, Professional Corporate Conferences, Australia
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Can You Help?
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Help us keep eNewsletter Journal an effective source of sales and marketing information that helps you find, acquire, and retain customers. Please provide feedback to make it more relevant to your professional success.
P.S. By completing the reader survey, your name is entered into a contest for a chance to win the color Handspring Prism. |
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