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"I am amazed how well my newsletter works!
My business development pipeline is now full with high-quality leads."
Linda Kazares - Publisher, Face-to-Face Marketing Journal
(and happy client)
For a complimentary newsletter prototype designed for your company, click here |
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Lost in Space? No - Just Buried!
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Jan Naftulin | |
I understand how enewsletters function as search engines and get prospects to my site, but then what?
Would you look at my site and offer up some ideas about how we can convert prospects into buyers. I think you will find my site... well... 'out-of-this-world'. - Jan Naftulin, Difinity |
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Response: 'Stellar' six part series
by Meryl K. Evans, Editor, eNJournal
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Meryl K. Evans | |
Jan may be asking a simple question, but there’s no 50-word-or-fewer answer that I can just slap in this space. Because while I may get this question like we get Spam, I don’t usually get it from folks in Jan’s line of work. He is trying to persuade folks to do something out of the ordinary. And he's literally reaching beyond the sky's limit!
Jan's business demanded an 'out-of-this-world' response, so we contacted 'My Favorite Martian,' Grok of Future Now, to help.
Welcome to a special six-part series of articles we have put together for you. We’re going to dig deep into Jan's unusual business and his Web site and pick it apart, piece by piece. In the process, we will help Jan and you rethink how to construct a Web site that is an exquisite form of Persuasive Architecture.
So hang tight! This promises to be the biggest stellar ride of your life!
[ Link to GrokDotCom for more ... ]
GrokDotCom is Future Now, Inc.’s slightly irreverent free bi-weekly Online Conversion Rate newsletter. Written from a “Martian perspective,” it covers topics including Web design, sales, marketing, copywriting, usability, SEO, relationship marketing and consumer psychology, and much more.
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Last Issue We Asked You:
What is the origin of the word "Spam"?
I understand that Hormel Foods is particular about the use SPAM. They don't want it abused. SPAM (uppercase) is a trademark of Hormel Foods and the popular (?) lunch meat. Spam (lowercase) is slang for UCE (unsolicited commercial email).
We all hate Spam and most don't much care for SPAM either. My question is how did the word for UCE become Spam? I am on a quest for the holy grail to find out the origin of the word Spam. Would you ask your readers?
James Younger, Marketing Director
[ Read the two best responses James received from our readers ]
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This Issue's Dilemma:
How Do Newsletters Really Happen? Magic?
In my IT department, we have a monthly newsletter that provides updates on one of our projects. Top management requires that we do it. Middle management that represents the team responsible for the newsletter provides no support when we take issues to him. Two of us have been leading the effort and writing most of the articles. We’re sick of it. Surveys tell us it’s important to continue the newsletter and to add fresh blood. Yet:
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No one will volunteer to do articles even if we ask around. When we do get volunteers, they’re unreliable.
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Non-new employees suggested things that should be covered in the newsletter, when they were already covered in a previous issue!
We have a good process in place for the newsletter production. That’s not the issue. The issue is the organization’s lack of support to contribute to the newsletter. Can your readers offer any suggestions?
Roxanne Battles, Business Analyst
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Can You Help?
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