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December 5, 2002 |
Issue 3.2 |
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"A well done e-mail newsletter: Heart of any online marketing campaign."
Seth Godin, Marketing Guru - Unleashing the IdeaVirus and Permission Marketing Read our interview with Seth
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Last Issue We Asked You:
How do you deal with a boss who is a bottleneck?
We produce a bi-weekly newsletter. My writing team is responsible and turns in their articles the day before the deadline set by the boss. This gives us four days to fine tune them before production and distribution. It seems like the only way my boss will review the articles is for me to stand in her doorway a few hours prior to the production deadline.
There is always something that has to be changed. Sometimes we can get it done in time, but often, my team is blamed for the delay in getting the newsletter out.
This has created tension among my team. Have any of your readers faced this situation?
Jonathan Weil, Marketing Director
[ Read the four best responses Jonathan received from our readers ]
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This Issue's Dilemma:
What is the origin of the word "Spam"?
I understand that Hormel Foods is particular about the use SPAM. They don't want it abused. SPAM (uppercase) is a trademark of Hormel Foods and the popular (?) lunch meat. Spam (lowercase) is slang for UCE (unsolicited commercial email).
We all hate Spam and most don't much care for SPAM either. My question is how did the word for UCE become Spam? One rumor has it that the Use of the term "Spam" was adopted as a result of the Monty Python skit in which a group of Vikings sang a chorus of "SPAM, SPAM, SPAM . . . " in an increasing crescendo, drowning out other conversation. Hence, the analogy applied because UCE was drowning out normal discourse on the Internet.
I am on a quest for the holy grail to find out the origin of the word Spam. Would you ask your readers?
James Younger, Marketing Director
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Can You Help?
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Know the answer or just feeling creative? Share your knowledge and you could win a Kodak Digital camera. |
Question:
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What role does an email newsletter play for an eBusiness’ marketing and customer relationship strategy? When doing a newsletter, what should the company think about to ensure it serves its purpose?
Expert Response: Nick Usborne, author, speaker, and consultant |
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Next Issue:
What is the difference between permission and
relationship marketing?
by Jeffrey Tarter, Softletter
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Find - Acquire - Retain |
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