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November 20, 2002 |
Issue 3.1 |
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Newsletters. How popular are they? Not as popular as God and country, but close. Type “God” into Google and 7,030,000 hits are returned. “Country” is a bit more popular with 10,100,000. "Newsletters" are just a little below God with 5,040,000 hits.
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"A well done e-mail newsletter:
Heart of any online marketing campaign."
Seth Godin, Marketing Guru - Unleashing the IdeaVirus and Permission Marketing
Read our interview with Seth
For a free newsletter prototype designed for your company, click here |
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My Boss Is a Bottleneck!
We produce a bi-weekly newsletter. My writing team is responsible and turns in their articles the day before the deadline set by the boss. This gives us four days to fine tune them before production and distribution. It seems like the only way my boss will review the articles is for me to stand in her doorway a few hours prior to the production deadline.
There is always something that has to be changed. Sometimes we can get it done in time, but often, my team is blamed for the delay in getting the newsletter out.
This has created tension among my team. Have any of your readers faced this situation?
Jonathan Weil, Marketing Director
Can You Help?
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Question: Why is no one clicking on my site?
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"We first got into the Internet in 1995 and have had a Website presence ever since. However, we have not been able to figure out how to use the Web to generate sales leads. We sell services and don't have a product to put into 'shopping carts.' No one clicks on the email link on our 'contact us' page. Any suggestions?" - Signed Flustered
Expert Response: Kevin Sullivan, InternetVIZ
| Next Issue's Expert: |
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| Question: |
What role does an email newsletter play for an eBusiness' marketing and customer relationship strategy? When doing a newsletter, what should the company think about to ensure it serves its purpose? | |
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Find - Acquire - Retain |
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Nothing happens until somebody
buys something from someone |
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Sticky Site |
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Help them make the first move |
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