Welcome to VIZible Value, the newsletter designed by and for business to business marketing professionals that helps find, acquire, and retain customers through Internet newsletters. This issue marks the 2nd anniversary of our of publication. You have been the major reason for its success by forwarding it to your colleagues and providing us with feedback to ensure that it meets your professional needs. Because of you, VIZible Value has grown from a small readership of 250 to over 8,500 sales and marketing executives.

In today's economic climate, newsletters perform a valuable service to businesses, their prospects, and customers. When we interviewed Seth Godin, he called newsletters the "heart of any marketing campaign". They are an inexpensive vehicle to demonstrate the value of a company; show its stability; and earn the trust of its constituents. By doing so, suspects become prospects and prospects turn into qualified leads who choose to buy.

In fact, the featured story in this issue shows how success happens when proven sales techniques and newsletters come together and form an ongoing sales and marketing program.

You could win a free color Handspring Prism and help us continue to provide you with news and information that you can use in your everyday professional life, by taking our 1 minute reader survey.

Thank you for your time and enjoy this issue.

Hank Stroll and Jason Kassel
InternetVIZ