Find, Acquire, and Retain Customers Through Internet Newsletters


Tuesday, July 17, 2001

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Volume 1, Issue 16


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Find Customers
Before you can sell, they need to know you exist

Do You Have a Word of Mouse Campaign?
Here's a good primer on viral marketing
by Jennifer Schu, eMarketingMag.com

The Rewards of Giving Content Away
Let people experience what you have to offer
by Jason Kassel, InternetVIZ.com

Are You Looking for Something to Read?
Here are some suggested resources for expanding for eMarketing knowledge
by Debbie Weil, ClickZ.com
 

Acquire Customers
Go sell them something

Transforming a  Website to Acquire More Customers
A case study of Oracle's chief marketing officer
from B2BMarketingBiz.com

Acquiring Customers Through Opt-In Marketing
Anne Holland explains how she grew MarketingSherpa
an InternetVIZ interview

Believe it or Not - Banners Do Work!
An experiment reveals that banners increase brand awareness
by Brent Marcus, DigiTrends.net
 

Retain Customers
Build loyalty and increase customer share

Event Triggered Marketing
Engaging when there is a predictable need and an impulse to buy
by Ali Kayn, CRMMagazine.com

Four Experts Discuss Building a Customer-Centric Business
Expounding on the meaning of service in the digital economy
by James Lardner, Business2.com

 

Eating Our Own Dog Food
We practice what we preach

Eliminate Junk Mail!
Our first marketing message
by Jason Kassel, InternetVIZ.com

How Not to Write an Email Letter
Taking an email apart one line at a time to reveal best and worst practices
by Jason Kassel, SitePoint.com

 

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Archive

Issue 15
July 09, 2001
Vol. 1 Issue 15
Issue 14
July 02, 2001
Vol. 1 Issue 14
Issue 13
June 25, 2001
Vol. 1 Issue 13

[MORE]

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Find, Acquire and Retain Customers using Internet Newsletters.

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