Webinar for Professional Services Leaders

Stranger In a Strange Land

Marketing a Professional Service Organization (PSO) in a product-driven company

Click here to register

We all know the benefits of being a services-led organization.  But what do you do if you are the PSO top dog in a product-centered company that stays product-focused no matter what you say or how loud you say it or how much you contribute?

This Webinar will provide key pointers learned from watching “strangers” (PSO VPs) survive, and sometimes thrive, in “a strange land” (a box company.)

Participants will learn:

• The 4 paths to greatness (strategic PSO options)

• The 3 survival skills (capabilities required for personal credibility)

• The 2 services marketing requirements (keys to competitive advantage)

Properly implemented these lead to brilliant PSO performance and personal career security.

Presented by Jim Alexander and Mark Hordes, principals of Alexander Consulting and authors of the upcoming book S-Business:Reinventing the Services Organizations and Hank Stroll, publisher of Professional Services Journal and eNewsletter Journal.