Every online marketing guru and guru-in-training writes about how to produce, create, write, edit, distribute, manage, track, and delete newsletters. Newsletters have been glorified, vilified, amplified, beatified, and mystified. They can be modified, crucified, cut-and-dried, country-fried, city-fied, and - almost always - justified.
There is a ton of stuff on the Web written about enewsletters. What makes us think that we can add anything to this vast body of knowledge? Well, we don’t think you will read any new theory here. However, the devil is in the details. We will share real-life experiences about the joys and sorrows of enewsletter marketing. We want you to know that you are not alone, and urge you to write us with your own successes and "lessons learned," or just to say "hi."
Regards,
Hank Stroll
Publisher, InternetVIZ