December 2010 Issue 22  
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
by Marc Benioff and Carlye Adler

Blind Spot: A Leader's Guide to IT-Enabled Business Transformation
by Charlie Feld

Cognitive Surplus: Creativity and Generosity in a Connected Age
by Clay Shirky

Cybercrime and Espionage: An Analysis of Subversive Multi-Vector Threats
by Will Gragido and John Pirc

What Would Google Do?
by Jeff Jarvis

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Issue 22
December 2010

Issue 21
September 2010

Issue 20
July 2010

Issue 19
March 2010


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The Compute Continuum: A Wave of Connected Devices

Moving toward a more client-aware environment

by Jim R. Henrys, Principal Strategist, Intel

Imagine being at the center of your very own “personal cloud” of intelligent, interconnected devices. You have the ability to move seamlessly among your laptop, smart phone, tablet, and even your car infotainment system or your home TV. Yet you can still access your same applications and data, either work or personal, in a trusted and secure way. This is the key idea behind Intel’s Computing Continuum, a world where computing gets both smart and personal.

Creating slides on your computer for a presentation is effortless. But getting the slides to display from your computer to a screen where everyone can view them sometimes takes work -- fiddling with projector cables, input ports and display settings.

What if your computer and projection devices seamlessly connected and this process “just happened”?


The compute continuum: Data that seamlessly goes wherever you need it

Every year, we see the Internet explode exponentially, and it's not stopping soon. The next explosion to watch for? The compute continuum.

This issue's feature story -- and our final one for the year -- explores what it is and why you need to understand it.

An IT consulting firm has happy customers and a track record to back it up. However, it struggles to get more customers. A reader needs your help to get more referrals. Last issue, a manager needed help to spark up his employees. Readers offer great suggestions for motivating employees to be more proactive and to improve their follow-up skills.

This newsletter would not happen without readers like you, because we aim to provide you with information you can use. If there are articles you'd like to see in a future issue or you have other thoughts, please complete the short feedback form.

And on a personal note: From all of us at Connected Digest, may you have a holiday season filled with peace and happiness!

Meryl K. Evans
Editor,
Connected Digest

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This Issue's Dilemma

How do I get more referrals?

Our IT consulting firm has a great track record. Our clients appreciate our efforts, as well as the improvements and results we help them achieve. We get repeat engagements. What we don't get are many referrals.

When we ask for them, we get "head nods" but little else. Sometimes, I think our clients don't want to admit they needed consultant help. What strategies do readers use to get referrals? And what do they ask for: testimonials, letters, phone calls of introduction or website case studies featuring the client?

-- Racing for referrals


Can You Help? Share your experience.


Last Issue's Dilemma

How do I light a fire under employees?

We have almost 30 employees. As a manager, I see a problem with our sense of urgency when it comes to following up with clients. Little things are starting to concern me. For example, rather than pick up the phone and call clients, we e-mail them and wait for a response.

This means that issues and projects stay open much longer than necessary. Not to mention what it does for our customer service record. How do I light a fire under my staff? Should I institute contests, provide training, monitor e-mails? Can readers help?

-- Searching for sparks  Read the best advice from readers.

Excelling as a First-time Manager
Peers now report to you -- do they still respect you?
by Jeff Schmitt - Bloomberg BusinessWeek

Manage Your Personal Online Brand: Three Must-do Steps
You could miss out on next promotion or job offer without it
by Kristin Birnham - CIO


Five Tips for Better Work-life Balance
Easy ways to keep your career from taking over your life
by Sherry Rauh - WebMD.com

What Your Job-related Dreams Could Be Telling You
Your dreams about work could be telling you something
by Peter Vogt - Monster.com


It's the Customer Experience, Stupid!
Focus on improving the experience, not multiple angles
by Sean Maguire - MarkingPilgrim.com

Application Integration Should Enhance Customer Experience, Not Kill It
Applications integrated between providers help customer experiences
by Andrew Rudin - CustomerThink.com


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