Healthcare Intelligence Report

Healthcare Intelligence Report
For the pharmaceutical, biotechnology and medical device industries

August 2004

Issue 28

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Editorial Corner

Welcome to Healthcare Intelligence Report, which provides the pharmaceutical, biotechnology and medical device industries with timely and relevant information on an ever-changing healthcare market. The newsletter is designed by HealthBridge, a leading provider of reimbursement and product support services.

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Feature Story

Trends In Effective Formulary Development

The implications of formulary benefit design

by Alex Gilderman, Pharm.D., Prescription Solutions - Rx Solutions

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Events

MDRP 9th Annual Summit
Medicaid Drug Rebate Program
September 20-22, 2004
Marriott Denver City Center, Denver, CO
Download Brochure

Pharmaceutical Marketing Congress
PMC
September 27-30, 2004

55th Annual American Academy of Family Physicians
AAFP
October 13-17, 2004
Orlando, FL

Resources

AdvaMed

Food and Drug Administration

Pharmaceutical Research and Manufacturers Association

Biotechnology Industry Organization

Centers for Medicare and Medicaid Services

Academy of Managed Care Pharmacy

Securing Reimbursement

Information affecting healthcare providers

Formulary Development And Prior Authorization Programs

How traditional managed care strategies impact specialty pharmacy programs
by Alex Gilderman and Christine Chow - Managed Healthcare Executive

Pay for Performance

Will badly designed programs create a provider underclass?
by Martin Sipkoff - Managed Care Magazine

How Much Can Seniors Save From Reform Efforts?

A new Medicare demonstration project previews drug benefits
by Joel B. Finkelstein - AMNews

Reaching Physicians

Getting your products prescribed

The Resolution Of Conflict By Mutual Compromise

The 10 rules of negotiation
by Alan McCarthy, Catalyst - allaboutmedicalsales

Can We Ever Have Real Dialogue?

Not until you learn your clients' language
by Tom Stovall and Dustin Grainger, Stovall Grainger Inc. - Cafe Pharma

Ensuring Product Success

Targeted marketing for increased sales

Deep Impact

The importance of marketing in rational - and emotional - terms (PDF)
by Roy Carlisle - PharmaTimes

Out Of Your Comfort Zone

Why so many strategy-making processes fail to hit the mark
by Dr. Brian Smith, Cranfield School of Management - PMLive

Archives

Issue 27

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