Healthcare Intelligence Report
For the pharmaceutical, biotechnology and medical device industries


July 2004

Issue 27

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Editorial Corner

Welcome to Healthcare Intelligence Report, which provides the pharmaceutical, biotechnology and medical device industries with timely and relevant information on an ever-changing healthcare market. The newsletter is designed by HealthBridge, a leading provider of reimbursement and product support services.

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Respectfully, 
Corinne Maioli
Founder

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Feature Story

Medical Device Reimbursement:

Using Data to Drive Strategy

An interview with Frederick Cahn, Ph.D., Chief Executive Officer of BioMedical Strategies
 


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Events

MDRP 9th Annual Summit
Medicaid Drug Rebate Program
September 20-22, 2004
Marriott Denver City Center, Denver, CO.
Download Brochure

Pharmaceutical Marketing Congress
PMC
September 27-30, 2004

55th Annual American Academy of Family Physicians
AAFP
October 13-17, 2004
Orlando, FL

Resources

AdvaMed

Food and Drug Administration

Pharmaceutical Research and Manufacturers Association

Biotechnology Industry Organization

Centers for Medicare and Medicaid Services

Academy of Managed Care Pharmacy

News From HIR


Priority Healthcare Corporation Acquires HealthBridge
 


Securing Reimbursement

Information affecting healthcare providers

Reference Based Pricing

Is it compatible with U.S. health care? 
by Mari Edlin - Managed Healthcare Executive
 

The Problem With High-Deductible Plans

Why do they produce lower Rx spending? 
from Pharmacy Benefit Insider
 

Medicare Cards Perplexing Patients To Point Of Apathy

Why so few seniors are rushing to sign up 
by Martin Sipkoff - DrugTopics.com
 



Reaching Physicians

Getting your products prescribed

Off-Label But On The Up-And-Up

Providing valuable information while complying with the FDA 
from SellingPower.com
 

Pfizer And Its New SFE Strategies

Calling an end to the pharma arms race? 
by Lisa Roner - eyeforpharma.com
 



Ensuring Product Success

Targeted marketing for increased sales

The Art Of Advertorial

Is it ad or article? 
by Charlene Prounis - Pharmaceutical Executive
 

Are You Structured For Success?

Moving away from traditional organizational structures 
by Dr. Paul Stuart-Kregor - Pharmafocus
 

Archives

Issue 28

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