Healthcare Intelligence Report

Healthcare Intelligence Report
For the pharmaceutical, biotechnology and medical device industries

July 2006

Issue 51

TELL A FRIEND

Editorial Corner

Welcome to Healthcare Intelligence Report, which provides the pharmaceutical, biotechnology and medical device industries with timely and relevant information on an ever-changing healthcare market. The newsletter is designed by HealthBridge, a leading provider of reimbursement and product support services.

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Corinne Maioli
Founder

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Feature Story

Can Pharma Grow Without Solid Foundations?

Why marketing must be involved in drug development

from PM Live

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Resources

AdvaMed

Food and Drug Administration

Pharmaceutical Research and Manufacturers Association

Biotechnology Industry Organization

Centers for Medicare and Medicaid Services

Archives

Issue 50
June 2006

Issue 49
May 2006

Issue 48
April 2006

Issue 47
March 2006

[MORE]

Securing Reimbursement

Information affecting healthcare providers

Consumer-Directed Plans

Are they becoming "insurance lite"?
by Patrick Mullen - Managed Care

Spend to Save

Blue Cross launches pilot program to cut costs
by Lola Butcher - HealthLeaders

Part D Doesn't Just Confuse Seniors

Pharmacists are baffled, too
by Robert Pear, The New York Times - Columbus Dispatch

Reaching Physicians

Getting your products prescribed

Say It in Writing

How thank you notes really do pay off
by Jeffrey Dobkin - Advisor Today

Pharma's Black Hole

What to do when your sale's put "on hold"
by Clive Miller - On Target

Ensuring Product Success

Targeted marketing for increased sales

Seize the "e" Day

Using e-technologies as an information conduit
by Lisa Roner - eyeforpharma

Building the Super Consumer

Tailored programs and the changing face of pharma
by Kristine Nash-Wong - Pharmaceutical Executive

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Hank Stroll
Publisher
612-871-4000