Selling the "Commodity" of Higher Education
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Welcome to Higher Education Digest
Hello, it's Donna Taylor from The Higher Education Digest. Enrollment management is on everyone's minds these days with budgets shrinking, increased demand, and limited resources. Successful universities are making the right connections between enrollment management, marketing, and data reporting.
In our feature story we interviewed executives at DePaul University, to get their perspectives on data-driven marketing and the dynamic role it plays in enrollment management. This article provides some real hands-on tips about integrating marketing and enrollment management.
In each issue of the Higher Education Digest, we offer practical advice on how to improve your organizational and professional lives. Please let me know how successful we are. We want this monthly digest to be a valuable addition to your workday. Your feedback will help achieve that goal. You could win a $100 Amazon.com gift certificate by completing this 1-minute survey.
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2003 MSACRAO: Middle States Association of Collegiate Registrars and Admissions Officers
Nov 30 - Dec 3, 2003
Atlantic City, NJ
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Enrollment Management Reporting
Don’t just slice and dice the data
The Higher Education Digest interviews Ed Mills, Executive Director
of Student Services Administration at Cleveland State University
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What's Your Best Advice?
Last Issue's Dilemma:
Everyone wants the same thing – only different!
Hot seat 101 … In today’s economy, we have to justify our existence more than ever before. Everyone wants to know what we are doing and how well we do it - trustees, state coordinating boards, legislators, the local paper - even Congress!
Each entity asks for the same things, only in a different way. It’s like flavors of ice cream -- some want peppermint, others want vanilla. But no matter how you dish it out, they’re all the same scoop … how effective are we in preparing students and serving the community-at-large?
Where should we start?
- Elisa M, Provost
Click here to read the best advice from your peers.
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This Issue's Dilemma:
Income generator or resource drainer?
The local business community is asking us to offer a new certificate program in business and computer programming. Our central administration looks at this as an income opportunity. However, there is no funding, or even release time for all involved to create the curriculum or course administration.
We realize this could bring in both new students and revenue, but we are already overwhelmed with the short courses and other employer-based programs that we offer. The administration doesn’t understand how short-staffed we are.
How do we develop consensus on new initiatives?
- Trevor, Dean of Technical/Professional Programs
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Share your experience.
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Congratulations to this issue's winner for the $100 gift certificate -
Larry Lesick, Wilmington College. |
Policy Perspective
How the outside world
affects your institution
Fiscal Foundation
Building blocks of sound finance
Strategic Leadership
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