No Legs. No Arms.
Overcoming the adversity donkey
by Steve Kayser,
Editor - Expert Access

The mission of Expert
Access is to provide objective, business-critical strategies, innovations
and actionable ideas to the 25,000 subscribers worldwide. Our readers range from
CEOs, CFOs, CIOs, senior-line business managers, programmers, technology users,
industry analysts, educators, systems integrators, engineers, entrepreneurs,
geeks and my 90-year-old grandmother (who is also an annoyingly proficient
geek). So what does a human-interest story and interview on overcoming adversity
have to do with the mission?
Nothing.
Everything.
Uh-oh.
Typical Steve.
Hold tight and I’ll explain.
This is not the intellectual treatise normally associated with a “ Shoot
the Donkey”
I or
II interview. However, it does pertain to the Shoot the Donkey Key Principle
of:
"Taking decisive action to remove all obstacles
to success."
We’ll get back on track next
issue.
The Life of Business and
the Business of Life
To win at business or life,
adversity has to be encountered, faced, fought and defeated. There is no other
way. No options. You either beat it, or it beats you. Win, or you lose.
Simple. Right?
No.
The interview that follows is
not for the squeamish, nor the faint of heart. It’s graphic, sometimes
accidentally humorous, and hopefully, inspirational. Not just for your
current position (whatever that may be) in the life of business, but also … in
the business of life.
But first …
Several years ago I was
turned down for the CEO position at a well-known hosiery company. Now granted, I
didn’t have much (any) experience in the creation, production, marketing, sales
or distribution supply chain of the hosiery industry, but being of the gender I
am, I was quite certain I could articulate the benefits and unique selling
proposition (USP) of the product in a compelling and profitable way.
Upon rejection (there was
some confusion upon my departure. The mistaken impression that I was ejected
from the premises may have been surmised had one been watching), I forlornly began wandering
the streets of Cincinnati, with my head drooped just about level with my navel.

Walking like this has some
disadvantages. Clarity of vision is one. I ran into something hard, looked up,
and before me was … an apparition, an event, a pre-destined meeting, a saint.
A woman in a wheelchair.
But Steve, you say to
yourself, that’s not terribly uncommon. A little melodramatic aren’t you?
No.
She had no legs.
And …
No arms.
She controlled the operation
of her motorized wheelchair by blowing through a tube.
I was humbled. Dropped low.
Deep. My problems were now nothing but a smashed proton in the unfathomable
singularity of a black hole.
She was navigating the
sidewalks of Cincinnati by herself.
Alone.
To educate people unfamiliar
with Cincinnati on how daunting a task this could be, Cincinnati sidewalks were
built before sidewalks had been imagined and possibly even before the invention
of the wheel. A rut in the sidewalk is typically referred to as an
“improvement.”

Cincinnati Sidewalk Improvement
I saw her get ready to enter
a building and leapt forward to open the door. As I did, she spoke, my
apparition, my saint, with an angelic voice.
“Hey, Bozo, what
do you think I am some useless quadriplegic?” she said.
I guess even saints have
rough days.
Term of Endearment
I considered the reference to
me as “Bozo (the clown)” as a term of endearment.
Why?
My face had turned absolute
white, my nose vivid red, my hair popped out like a bad 70’s Afro (I used to
have a good 70’s Afro … I know the difference).

“I’m
sorry, I was just trying to help.”
“You want to help?
Get in
here and buy something.”
She was the owner of the
shop.
And, in one of those weird
synchronicities not fully explained, but hinted at in Einstein’s Special Theory
of Relativity, she sold, you guessed it, women’s apparel. Mostly hosiery.
Her name was Antonia Maria,
and that’s all the personal history I ever extracted from her.
Market Research
I was so overwhelmed,
humbled, and awed at the obvious obstacles and adversity that Antonia Maria was
overcoming daily, if not nanosecond-by-nanosecond, that I bought 37 pair of
every imaginable type of hosiery (under the guise of real-time market research
for my next hosiery CEO job application).
Her eyebrows arched a bit
(well, maybe more than a bit)
when I piled them up on the counter.
And, with my usual
sophisticated schmoozing aplomb
I explained I had an extended
family.
“Lots of females,” said I.
For nearly a year, once a
week, I stopped by her shop and bought hose. We became Forrest and Bubba
Gump-ette close.
“Hey Bozo.”
“Hey Antonia Maria.”
Each visit was an
inspiration. A lifting up, not sad, not melancholy, but a moving,
life-affirming, sharing of the human spirit and journey. To trek through this
world as she did, daily overcoming the obstacles (physical, economic and social)
and adversity she faced … was truly amazing.
Occasionally she’d catch me
in a mathematical obfuscation.
“How many females in your extended family?”
“28.”
“Was 25 last week.”
“Newborns … you know, the woman thing.”
Right Thing. Right Time.
In addition, she was quite
the enterprising entrepreneur, having an in-depth, innate grasp of contextual
marketing concepts. Antonia Maria had the incredible knack of saying the right
thing, at the right time, to the right person, to move them deep into the buying
cycle.
“I’m guessing you’ll need a few extra pair of hose
this week then?”
I nodded.
I Am Rude and Dumb
I am rude and dumb. Yes, I
admit. I could not, often times, refrain from staring at her when I felt she
wasn’t looking. I wondered how she did it.
How she coped.
How she smiled.
How she woke each day and got
out of bed to go to work.
And a million other “hows”
that crossed my misfiring neurons.
Then, it was over.
She disappeared.
Her shop closed. No signs. No
explanations. No forwarding address. I inquired, but no one knew anything. I
hesitated to do any extensive investigation for fear of what I might learn.
The Eyes Have It

It’s said that the eyes are
the windows of the soul. If that’s true, Antonia Maria’s soul was on fire. Her
iridescent brown-green eyes absorbed and expressed life. Faith. Spirit.
Strength. Hope.
To this very moment, I
remember everything about Antonia Maria. Everything so incredibly resilient,
hopeful, happy, glad and beautiful she ever said.
How did she do it?
I don’t know.
I’m not smart enough to
answer that. Never will be.
I couldn’t do it.
I do know that she had a
vigorous life-affirming charismatic spirit that shone through all her
adversities. She had a heart wider than the Grand Canyon that would take on any
issue with uncharacteristic straight-forwardness. And …
Never
Not once, let me repeat this,
not once, did she ever complain about … or for that matter even explain, her
physical condition.
If I had to guess how she did it?
Spirit. Heart. Guts. Faith …
and life-enabling technologies.
The technological marvels
wrought by industry research, development, application and availability that
enabled Antonia Maria to face, fight, defeat and triumph over her physical
obstacles were, unless you actually saw it, almost ineffable. Every person and
company associated, in any way, with these technological donkey- shooting,
life-enabling wonders, epitomizes the oft-quoted lines:

Time passed.
Eventually our relationship
had a downside that ultimately gave me the opportunity and skills to overcome an
adverse moment in life. Last month, my grandmother, sister, daughter and aunt
were rummaging through my basement workshop for “yard sale” items.
They found 2,093 pair of hose.

When confronted by this
gathering storm of frumpettes, I quickly used my marketing abilities to
“reposition” this disturbing find and utilized a UES (Unique Explanation
Statement) touting the find as in-depth “market-research.”

This was supposed to overcome
the obstacle of false impression embedded in their minds.
It failed. Utterly.
Miserably.
Only one supporter swallowed
the UES - my dog, Tolstoy.

(Named so not because he
looks like Tolstoy, but because he always backs me during war or peace …
provided he receives his weekly stipend of Scooby snacks.)
But being the absolute ruler
and king of the castle, I decided to imperiously tell them to mind their own
business.

Lunch anyone?
That didn’t work either. No
go.
Takes

So, I confronted this
impending doom of an adverse moment, and took decisive action. I grabbed the
donkey by the horns and used a tried-and-true Venture Capitalist tactic.
It worked.
The tactic?

The Exit Strategy.
Preacher's-kid-turned-preacher-turned-writer-turned-producer interview.
What if every time you moved,
your skin snapped, popped, cracked, crinkled and rippled loud enough to make
those around you wince? And, your body was so wracked from pain caused by a
crushing auto accident that you had to have a morphine pump embedded into your
stomach just to function on a semi-human level again? And you had lost your job,
had to move, and your two kids were about to start college?
Wouldn’t that be the perfect
time to start a new business? Does it get any better than that?
Let me introduce you to a
very special person. You may have read his newspaper column, you may have read
one of his books, or, you may have never heard of him. But if you haven’t, you
will soon.
This person has overcome
adversity, obstacles and physical disabilities, in pursuit of a dream, and
steadfastly refuses to quit. Just keeps plugging away, day-by-day, putting one
foot in front of another and guess what?
Something truly magical
happened. And is still.
A person that
Mike Farrell, best known for his role as B.J. Honeycutt in the much beloved
television series, "MASH," says of, “His work ... offers exciting
possibilities for those of us interested in developing and producing motion
pictures with positive messages and life-affirming themes.”
A person that Rev. Bob
(Bernard R.) Bonnot, Senior Vice-President for Special Programming of The
Hallmark Channel says of, “is a good storyteller, a good writer
and a good human being.”
Meet John Tuft ...
John is a widely experienced writer as well as a skilled motivator of people
from different backgrounds. He has a B.S. in Psychology from the University of
Pittsburgh, an M.S. Ed. in counseling from Duquesne University, and a M.A. from
the Pittsburgh Theological Seminary in Religion/Pastoral Counseling.
John wrote a popular
newspaper column near Pittsburgh for 10 years, which became the basis for his
first nonfiction book in 1992, Mark My Words. His first novel,
Even the Darkness, was published in 1994, and he teamed with producer
and screenwriter, Tim Wells, to create a script adapted from the book. John has
also worked as a creative consultant for
Guidepost Books (true stories of hope and inspiration), as well as Thomas
Nelson Publishers - the seventh-largest publishing company in the US.
STEVE:
Preacher's-kid-turned-preacher-turned-writer-turned-producer – 1.) How do you
get that on a business card, and 2.) How did this journey begin?
JOHN: 1.) The business card
is my website 2.) And, as so often happens, a teacher had a major impact on my
life. After I finished college, I still didn’t know what I wanted to do and
sought out the advice of a favorite teacher, the kind who makes you work harder
than you thought you could ever work, and you end up thanking them. This scholar
suggested going to seminary to continue to "learn how to learn" in a
professional setting, one that would make use of my creative ability and my
interest in helping others.
|

Insight 1 |
Find teachers who make you work harder than you think you
can – then thank them. It pays off.
Teachers open the door, but you must walk through it
yourself.”
– Chinese Proverb |
STEVE: Preacher to
writer?
JOHN: I grew up reading,
reading, reading. My father used to take a half hour a day with one of us, seven
kids, seven days, and we could do what we wanted with him. My usual choice was
to have him read. It’s ingrained in me now - language, words, scenes and
characters, all of it. My favorite part of being a minister was writing my
sermon each week. They were well received because I write like I talk, and I
told stories mostly. People responded.
|

Insight 2 |
“Reading. Reading. Reading. It’s a good way to get into
writing.”
“The best effect of any book, is that it excites the
reader to self-activity.”
– Thomas Carlyle |
JOHN: Then I heard about
a two-day writer’s seminar at my alma mater, Pittsburgh Theological Seminary.
We were allowed to submit one piece ahead of time to the retired editor
conducting the seminar. I sent in a sermon that was really a short story. He
wrote back and told me to turn it into a novel. He’d read the chapters as I
wrote them and coach me along the way.
STEVE: And this later lead
to?
JOHN: Hard work. Writing
isn’t easy. I practiced my craft by writing a general and human-interest
newspaper column for over 10 years. I started by simply walking into the office
of a small weekly paper in West Virginia with two sample columns and was hired
on the spot. To work for free. Luckily I kept my day job as minister of the
local Presbyterian Church.
|

Insight 3 |
Work for free – but keep your day job as minister.
“Flaming enthusiasm, backed up by horse sense and
persistence, is the quality that most frequently makes for success.”
– Dale Carnegie |
JOHN: Then, I sent out
sample columns to several papers and ended up writing the column for two papers,
and this time, was paid for them. I was now a professional writer. Over
100,000 readers followed my column.
STEVE: These columns
eventually lead to …
JOHN: My first book,
Mark My Words. It wove together my columns and short stories to create
an inspirational trade paperback, which led to invitations to do inspirational
speaking for several organizations. My second book, a novel, Even the
Darkness, was published in 1994. It is about a fish-out-of-water pastor
of a small church in West Virginia, who must confront his own doubts as he deals
with life-and-death issues.
STEVE: But, we have left
something out …
JOHN: Yes.
STEVE: The accident.
JOHN: My life has been
greatly affected by an automobile accident that happened in 1984. After numerous
back, and other surgeries, along with life-threatening complications, I live
with severe chronic pain. But now, I come equipped with a really nifty morphine
pump embedded in my stomach that handles it quite well. See … the self-service
concept (as with gas stations) has even made it into the medical world.
|

Insight 4 |
“Every adversity, every failure, every heartache carries with it the seed of
an equal or greater benefit.”
– Napolean Hill |
STEVE: Nifty morphine
pump?
JOHN: Yes - before I received
it I had to give myself shots of some awful, and extremely addictive, narcotic.
Left me spaced out. With the pump, and a catheter from it directly into my
spinal cord, I have no side effects. I went from walking with a cane, not
driving, not sleeping, no life, to now starting my own production company, and
looking forward to all the rigors of that. It sits inside my abdomen, and a
catheter runs around my side, internally, and into my spinal cord, right above
where they did all the surgeries. A doctor refills it about every three months
with a long needle. They stick it through my skin, search around for the pump’s
port, and draw out any old drug and put in a new batch. It gave me back my
life.
|

Insight 5 |
“Obstacles cannot crush me. Every obstacle yields to stern resolve. He who
is fixed to a star does not change his mind.”
– Leonardo de Vinci |
STEVE: I had my first
and only experience with morphine this summer. My appendix ruptured. Or for you
"techies," out there “My appendix did an unplanned and costly migration from
the human mainframe.” Morphine certainly did stop the pain. Immediately.
And, it had the added benefit of making me extremely funny. Or so it seemed. The
doctors and nurses certainly seemed to think I was a riot.
JOHN: Your experience sounds
absolutely terrifying.
STEVE: It was, until they
downloaded the morphine.
JOHN: I had a spell in 1987
when there was an infection next to my spinal cord after one of the surgeries
and I was hospitalized. Morphine directly by IV. Whoa, I was incapacitated by
it. In crazy pain. My wife had to go to the other end of the hospital hallway
whenever they wanted to move me because of my awful screaming.
STEVE: Mine screamed too.
Isn’t that an amazing coincidence? She made the mistake of driving me to the
hospital. Driving to the hospital someone that has a rupturing appendix is an
experience. She thought I was possessed. I could speak in 57 languages … at once
- and even throw my voice into the trunk. By the time we got there, she was so
distraught the emergency room personnel rushed to her side. But
fortunately, I collapsed at the entrance and garnered their attention. Anyway,
onto your incredible journey.
JOHN: Okay.
|

Insight 6 |
“By trying, we can easily learn to endure adversity. Another man’s, I mean.”
- Mark Twain |
STEVE: In the Dark
Night of the Soul, what was your bottom? I know “bottom” is a
complicated thing. Sometimes finding the bottom and knowing that you’ve hit
bottom are two totally different things.
JOHN: Good point. I think the
bottom came when a good friend of ours, a 33-year-old woman, was dying from
brain cancer. Near the end, I drove out to her house every day and stayed late
into the night with the family. I was in agony. A hospice nurse suggested I
ask my doctor for injectable pain medication. It got me through her funeral.
But the stuff was so addicting, so powerful. As soon as it would start to leave
my body, I’d be feeling sick, wondering if I had enough left in the bottle to
make it to the next prescription. I felt like a junkie. Fortunately, later, it
was that experience which later led to getting the pump, which gives me no side
effects.
Then I had four surgeries on
my lower back, and one fusion of my cervical spine. An infection started right
next to my spinal cord. We had just moved to Pittsburgh, where I was the new
minister of a larger church. But there I was, laying in the hospital for close
to three weeks with shots of morphine every four hours directly into my vein.
I lost my new job. We had to
move. Again. I faced months of agonizing physical therapy. The worst. The
infection created so much scar tissue around the nerve roots in my lower back
that I was in constant pain. A year later, when I felt reasonably human again,
I tried to get a job. I sent out my resume to over 200 churches and counseling
centers. They all said no.
|
"The dark night of the soul comes just before revelation.
When everything is lost, and all seems darkness,
then comes the new life and all that is needed.”
-
SCR |
JOHN: But enough of
that. Good things happened. I learned about life from the other side, I call
it. The other side of health, work, self-image. I learned to adapt and make
peace with my body. That battle is not over, but I’ve come a long way.
STEVE: Then some amazing
things began happening, didn’t they? Let’s talk about the Rwanda genocide.
JOHN: Yes. Five years ago I
was on permanent disability and stuck in my writing. The director of a nonprofit
organization I knew had won a prestigious award in New York for a radio
interview he’d done with a nurse who’d lived in Rwanda before the genocide, and
had written a book about going back to search for her husband seven months
later. The director was a fan of my columns and books. In March of 1998, he
invited me out to lunch and proposed hiring me as a consultant to read the book
written by the subject of that interview and determine if it could be made into
a movie.
STEVE: Does he hire people to
read books often? I have time on the weekends.
JOHN: (Nervous chuckle) I
said yes. I was sent to London to talk to the writer, a nurse from Scotland.
I'd never been out of the USA before! Then I was sent to La-La Land (LA) for a
pitch meeting with Mike Farrell.
|

Insight 7 |
“Let your hook always be cast. In the pool where you least expect it, will
be a fish.”
- Ovid |
STEVE: Pitch meeting? In
your condition? Had you even played baseball in a while?
JOHN: Uhmmm, not baseball. I
had no idea what a “pitch” was. I simply talked for 20 minutes
about what kind of story I thought I could write. I'd never written a script
before. Mike agreed on the spot to be Executive Producer.
|

Insight 8 |
Simple talk + heartfelt conviction + lack of experience =
Believe it or not, wonderful opportunities.
“Simple style is like white light. It’s complex, but its
complexity is not obvious.”
- Anatole France |
STEVE: That had to be an
amazing moment in your life. What was going through your head?
JOHN: Really? Don’t screw
this up. Then, if this is a dream, please don’t wake me up. Actually, I was
very impressed with Mike and was excited at the opportunity to work with him.
Little old me, making a movie with somebody I’d seen hundreds of times on my
television!
STEVE: What happened next?
JOHN: Then I went to New
York, another first, and signed with an entertainment attorney who worked with a
lot of independents. But remember, I still needed to learn the craft of
screenwriting. I begged money from everyone in my family to spend 10 weeks in LA
going to writing groups three nights a week. Had another first, spending time
on the set of "Providence," which moved from a warehouse beside Van Nuys
airport to rented space on Sunset, to the lot of Universal. In the 18 months of
trips out to LA, I first worked with a writing mentor recommended by Mike, Joe
Bratcher. After I learned the basics from Joe, I worked exclusively with Mike
until we had gone through nine drafts. We worked either in his office or in his
trailer on the set. Finished it in July 2000.
STEVE: So to remove the
obstacle of not knowing how a script was written or filmed, you took decisive
action – the key
Shoot the Donkey principle by flying out, at your own expense and working
for free?
|

Insight 9 |
Risk. Act. Sacrifice. Learn. Succeed.
“Don't let what you cannot do interfere with what you can
do.”
– John Wooden |
JOHN: Yes.
STEVE: Next question. Does
your wife have access to firearms?
JOHN: There’ve been times I’m
sure she wished she did.
STEVE: No doubt.
JOHN: But then an amazing
thing happened. Mike contacted the people who hired me to say he wanted me to
be a producer on the movie since I had worked so hard and was eager to learn the
whole filmmaking process. Next thing I know I'm signing a low-six against
mid-six figure contract.
STEVE: Low-six against
mid-six contract?
JOHN: Six figures, as in
dollars. Hundreds of thousands.
STEVE: Writers don’t make
much these days do they? What an insult!
JOHN: And then I get a copy
of the budget, find out I'm going to be paid more than I would make in three
years to work as a producer.
STEVE: Three years? As in
three (3) years? Or is that counting by 2s?
|

Insight 10 |
"Fortune sides with he who dares."
- Virgil |
JOHN: Yes. Three years.
Plus have all of my expenses paid for to spend 22 weeks in South Africa AND
receive three screen credits, "story by,” "screenwriter" and "producer.”
STEVE: And all this, although
you were an accomplished writer, you had never written a screenplay? A
screenplay and novel are vastly different formats.
JOHN: Absolutely.
STEVE: But not knowing what
you couldn’t do led you to doing what you didn’t know you couldn’t do? (That
sentence breaks all rules of logic and grammatical construction.)
|

Insight 11 |
"There ain't no rules around here! We're trying to
accomplish something!"
- Thomas Edison
"They say you can’t do it, but remember, that doesn’t
always work."
- Casey Stengel |
JOHN: You’re quite the discombobulator. I take it you are saying, forget not knowing. Learn. Learn.
Learn. And you’re right. Remember? Learn to learn … I set out to write the
screenplay, green and wet behind the ears.
|

Insight 12 |
Take the donkey by the horns. Learn to learn. |
STEVE: Let’s talk a
little about the business side. I suspect you had some rude awakenings?
JOHN: Yes. This is a business
where so much information is passed by word of mouth. Your name, your reputation
is gold. While searching for money for one of our current projects, someone I've
known for years arranged for me to take Mike Farrell to a meeting with a
representative of one of the world's biggest foundations set up by the owner of
one of the largest mutual funds in the world.
STEVE: Do you keep falling
into success – or are you just on a hot streak?
JOHN: Let me finish the
story. The guy was a complete idiot. He presumed to tell Mike, who got the
Patch
Adams movie going as a producer, (one of the all-time highest-grossing comedies
… over two hundred million dollars) how to make a movie! And he insisted that I
had to run the script through a script consultant’s hands before he would ever
pass it on to the foundation - a script Mike and I had spent a year on getting
just right, since he is going to direct. I was mortified.
Fortunately, Mike knew me
well enough to know I hadn't seen this guy coming and relied on someone else's
word, and he shrugged it off. It was a case of a little man being a tiny cog in
a big wheel, but acting like he invented the wheel."
|

Insight 13 |
Beware of tiny cogs in big wheels.
“He wouldn’t know a burning bush if it blew up in his
face.”
– John Hiatt
“If only I had a little humility, I would be perfect.”
- Ted Turner |
STEVE: Something good
came out of this?
JOHN: Yes. Long story short,
I'm now in direct contact with the man who started the foundation himself. Best
of all, Mike wants to continue to collaborate with me (he put it in writing to
include in my business plan) because I listened to direction, stayed true to
myself, and acted like a "terrier" (his words) going after the money.
STEVE: I’ve been called a dog
myself on occasion – but never with positive connotations. Let me ask you a
writing question. Most people think writing a novel and writing a script are
similar. You’re trying to communicate a message to the audience, who, hopefully
will pay for it. This is, in effect, exactly what any good business tries to do,
communicate their unique value proposition to acquire and retain customers.
What’s the biggest lesson you’ve learned so far?
JOHN: Yes. It is similar,
isn’t it? A screenplay is a completely different beast than writing a novel.
Fortunately, I had two very kind and patient teachers. First was Joe Bratcher, a
writing mentor in Sherman Oaks, CA. He got me through the first few drafts
(without laughing too hard at my efforts) then he sent me on to Mike Farrell,
who had agreed to be Executive Producer and Director. Well, I had been used to
writing novels, where you get to go inside the characters' heads. Mike Farrell
practically had to beat me on the head through nine drafts until I learned that
key part of the craft. He also kept cutting out parts of my opening until it was
gone! It felt like I was ripping my own heart out. Then he said, now start the
story. Get the lead on her way to Africa by the second page. And I did. Less is
more.
|

Insight 14 |
"Teaching isn’t one-tenth as effective as training."
- Horace Mann
“Less is more.” – Robert Browning |
STEVE: Tell me about
Rwanda. How has it affected your life?
JOHN: There is “Before”
I wrote about Rwanda and there is “After” I wrote about Rwanda. 2004
will mark ten years since it all happened. I’m hoping to have the movie out by
then so we’ll at least remember all those killed in that genocide one time
during our lives. As I mentioned, it takes place mainly in Rwanda. An American
nurse leaves her home and job in the US to go and rebuild a health care clinic
in a rural village. She’s driven, passionate, dedicated, stubborn and terribly
naive about the political situation. As were, and are, most Americans. In
1994, over 800,000 people were slaughtered. Mainly with picks and axes, and
machetes. Neighbor against neighbor. And because of what had happened in
Somalia, (you can see that in the movie Black Hawk Down), the United
States and the UN didn’t want to call it genocide because we are obligated by
treaty to go in and stop genocide. So we had this absurd situation where
Clinton administration officials were going through all kinds of verbal
gymnastics to avoid using the word “genocide.” But that’s what it was.
|

Insight 15 |
"Abuse of words has been the great instrument of sophistry and chicanery, of
party, faction, and division of society."
- John Adams, Second President of The U.S.A. |
Steve: Words are funny
things aren’t they? They can lift up. Or smash down. Inspire greatness or cover
madness. And so malleable.
|

Insight 16 |
Words. Words. Words.
“Wise men talk because they have something to say; fools
talk because they have to say something.” - Plato
“Plato was a bore.” –
Nietsche
“Nietsche was abnormal and stupid.” –
Tolstoy
“I’m not going to climb in the ring with Tolstoy.” –
Hemmingway
“Shakespeare is crude, immoral, vulgar and senseless.” –
Tolstoy
“Tolstoy had a way with words.” -
Steve |
JOHN: Absolutely. But
don’t misunderstand me. The movie is not just a recounting of the genocide. It
is a love story, and the story of this woman’s awakening. She makes friends of
many Rwandans who are killed later. She is loved, and falls in love, with a
Rwandan teacher, who sacrifices his life in order to save hers.
And I felt somebody needed to
speak for all those dead. It crushed me, physically and mentally and
spiritually. I struggled to convert from writing novels and local newspaper
columns to screenwriting.
STEVE: But you were
determined, persevered and were persistent.
JOHN: Is there any other
option? When you need to speak for the dead?
|

Insight 17 |
Persistence. Perseverance. Determination.
"Nothing in the world can take the place of perseverance.
Talent will not; nothing is more common than unsuccessful
men with talent.
Genius will not; unrewarded genius is almost a proverb.
Persistence and determination alone are omnipotent."
- SCR - BTCC |
JOHN: I spent a lot of
lonely nights at my desk in the corner of the basement weeping over what I’d
learned about Rwanda. You understand that don’t you? You told me you cried once
when you were coaching basketball and you had a little deaf boy trying to play.
You knew the tremendous obstacles and adversity he would always face because of
his condition.
STEVE: Hmm. You must have me
confused with some other Steve. In the Jewel of the Midwest, Cincinnati, typical
Steve-like men don’t cry. They may “Mist” occasionally, but they
don’t really cry. Unless of course, they’re fans of our semi-professional
football team, the Cincinnati Bengals.
JOHN: I could’ve swore it was
…
STEVE: Okay, we must move on.
What kind of financing is involved in a project like this?
JOHN: Our production budget
is $15 million now so I'll have to make it go as far as I can. Mike's main
concern is having the highest production values. We want it to look great on
the screen.
STEVE: $15 million just
doesn’t buy you what it used to. I know. I have teenage boys with cars. My
insurance payment is more than my house payment. How are you keeping the costs
down?
JOHN: One word.
Outsourcing. In order to hold down costs, my company will contract with
outside sources for work such as postproduction, advertising and marketing,
accounting and legal services.
|

Insight 18 |
If it’s not core – it hits the door.
“Spare no expense to make everything as economical as possible.”
-Samuel Goldwyn |
STEVE: What makes your
new company, StoryGuide, different?
JOHN: We want to tell stories
that make a difference, stories that empower and enrich the audience. We feel
strongly that part of our responsibility in creating and marketing such stories
is to demonstrate our own willingness to work for change and to break down
barriers. My goal is to assist those who face the barriers, obstacles, and
prejudices of age, race, sex, culture, and disability to overcome and realize
their own goals. Just as I struggle daily with the disability of constant severe
pain for the past 19 years, I know what it’s like to have the talent and the
drive, but constantly come up against closed doors.
|

Insight 19 |
"Faith is a fire whose light is hope."
- John Tuft |
STEVE: Anything else?
JOHN: Yes, actually, at the
risk of self-promotion …
STEVE: That’s a shameless
trait. I never do it. More than once a day.
JOHN: (Laughs) You’re a
somewhat happy fellow aren’t you?
STEVE: Strange you should
pick up on that. My friends have repeatedly told me I epitomize a world-famous
philosopher’s adage:
“My Life has no purpose, no direction, no aim, no meaning
and yet I’m happy. I can’t figure it out. What am I doing right?”
- Charles
Schulz
STEVE: Okay, let’s see,
anything else?
JOHN: First, I’m not a
businessman. I am a man learning the business in order to achieve my goals. Yes,
a percentage of our profits will be designated for use in the greater community
at large through organizations such as Multi Family Initiatives, a non profit
company that brings health care services onsite in housing for those of low
income or the elderly. Also, since we are making films for worldwide
distribution, and from different cultures, as well as our own, that means
participating in working for the betterment of life in cultures of less
opportunity.
STEVE: Future plans?
JOHN: I want to expand StoryGuide through the acquisition of small companies that fit our
needs. Companies that will give us flexibility to write and produce movies we
can sell and distribute ourselves to customers who are already clamoring for
more American-made movies and programs. I’d like to capitalize on that and show
them that we do care, we do want to get to know them, that good storytelling is
good storytelling the world over. And … to do it profitably.
STEVE: How has all of this,
this strange journey, the accident, changed your perspective on life?
JOHN: It’s for living. Not
waiting for it to begin, but deciding how to live. And doing it. Not focusing
solely on a career. It’s for learning to love. That’s the biggest lesson I
would wish on anyone. We all want love, but we don’t give ourselves the time or
energy to learn how to love.
STEVE: What’s the one thing
you could say to someone struggling with adversity and obstacles right now, that
would lift their spirits, inspire them onward and upward?
JOHN: Simple. It’s one thing,
but has many intricately interwoven facets. Believe in your dream or it won't
happen. Breathe your dream or it won’t happen. Work your dream or it won’t
happen. Never quit, even when the pain makes your mind and body writhe. Never
quit from ridicule. Never quit because of age, sex, race or creed. Most of all,
never quit your dream. It can be for real. It does happen ... it happened to me.
STEVE: And is still.
JOHN: Yes.
|

Insight 20 |
“There are those that look at things the way they are, and ask why? I dream
of things that never were, and ask why not.”
- Robert Kennedy |
STEVE: Thanks, John.
Normally I would add some
pithy analogy, summary, conclusion or otherwise effervescent display of
intellectual gravitas.
I can’t.
So … I will.
|

Insight 21 |
"Some seem almost to create themselves, springing up
under every disadvantage and working their solitary but irresistible way
through a thousand obstacles.”
–
Washington Irving |
About John Tuft:
John is currently in pre-production and completing financing for "While God
Was Sleeping," a love story set amidst the genocide in Rwanda. It will be
produced and directed by Mike Farrell and written and co-produced by John Tuft.
If you have any comments or suggestions for John, he can be reached via the
StoryGuide website or telephone at 724-266-4182.
About Steve Kayser:
NAhhh … not right now, I’m too
tired to write anymore. skayser@cincom.com
A special thanks
to Chris Wood, Cincom graphic designer, for the great donkey illustrations.
Contact Chris at
cwood@Cincom.com. Chris’ most quotable quote, “But Steve, donkeys don’t have
horns.”
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