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Reader Survey |
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Complete our
1-minute reader survey and you could win an Apple iPod™. | | |
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Acteva Tips and Tricks |
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Q: I want to enhance and customize my registration page’s look and feel. For example, how can I add a logo to my registration page?
A: It’s easy to add a logo for your company, product or event.
[ Read More ... ]
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Q: How do I change the price of my booking option(s)
for an upcoming event I’ve created?
A: The procedure varies depending upon whether a sale
has already been made to the booking option.
[ Read More ... ]
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Q:
Can I run reports on a free fundraising event even
though I don’t offer any pricing options?
A:
Yes. Acteva comes with a variety of
pre-designed reports to meet the needs of most event organizers.
[ Read More ... ]
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Online Registration Tools |
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Featured Events |
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National Association for Kinesiology and Physical Education in Higher Education
January 3 - 6, 2007
Clearwater, FL
Boot Coffee
Consulting and Training
January 24 - 26, 2007
Mill Valley, CA
SMPS Southeastern
Regional Conference
January 31 - February 2, 2007
Charlotte, NC
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Events/Tradeshows |
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PCMA's 1st Annual Meeting
January 7 - 10, 2007
Toronto, Canada
Professional Education Conference
January 20 - 23, 2007
New Orleans, LA
The Great Ideas Conference
January
27 - 30, 2007
Marco Island, FL
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Associations |
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Hospitality Financial and Technology
Professionals
Hospitality Sales and Marketing Association
International
Society of Incentive and
Travel Executives
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Archive |
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Feature |
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Online Newsletters
Cutting through chaos
by Tamara Halbritter and Hank Stroll, InternetVIZ
Picture this. On a Tuesday, instead of doing your usual consulting job, you wear the shoes of one of your target market prospects:
You wake up and turn on the TV. Five loud, annoying ads from various companies interrupt the news you try to catch before heading into the office. While getting into your car, your cell phone rings with a telemarketer asking for financial support, even though your phone is supposed to block those kinds of calls. Now in the office, you turn on your computer and find an e-mail box filled with 100 new messages; most of those messages are junk, despite your company’s policy about spam. In your current position, you have a tight budget and will only allocate funds to a sound solution that lets you cross off one of the problems on your list. So far today, none of this info competing for your attention has impressed you.
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Join Us On ... |
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Tools to Register with E.A.S.E.
Easy And Secure Event Registration. Acteva helps ease the pain of managing your event and collecting payments. Please join us for this 45-minute interactive Web demonstration to learn how to:
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Simply and smartly create secure online registration and payment pages
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Succeed with online marketing and communications
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Manage real time reports for marketing programs
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for this complimentary Webinar. |
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Editorial Corner |
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Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.
Do you know how to get people to open your e-newsletter? With the plethora of e-mail floating around, it’s not as easy as you might think. But in this month's feature article, two e-newsletter veterans — Hank Stroll and Tamara Halbritter — share their experience and provide some valuable pointers on how you can cut through the e-mail “clutter.”
Last month, a novice event professional asked where to begin before planning or executing an event. See what your counterparts have to say. And please provide whatever advice you can to another reader who wants to know how to prevent “no-shows” at his events.
Believe it or not, this is our last issue for 2006. As we look forward to the coming new year, we hope you’ll let us know how we’re doing — and how we can make our publication more relevant to you in 2007. Happy Holidays to you and yours!
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What's Your Best Advice? |
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Last Issue's Dilemma
What’s the 4-1-1- on event planning?
The president of my company decided we need to start putting on events to broaden our client base and find new prospects to buy our products. Guess who was picked to be the brand-new event manager? Me!
Of course, I applied for the job, but I’ve never done anything more with an event than helping out when needed. Now, I’m beginning to wonder where to start. What do I need to do before I even begin planning an event? I’d appreciate any help I can get.
— Sam, Event Manager
Read the best advice from readers
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This Issue's Dilemma:
No more no-shows
I have a recurring problem with people who sign up for — and then decide at the last minute not to — attend an event. This means I’ve already counted them in the catering order and included them when sizing the room. Consequently, my cost per person comes out higher than planned, plus there are fewer prospects to meet via the event.
What’s the best strategy to decrease no-shows and improve attendance? Your counterparts and I would like to know.
— Tony, Event Manager
Can You Help?
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Manage: |
Organize for time, quality and
results |
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Publish: |
Proactive online promotion and
marketing |
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Sell: |
Call to action |
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