November 2006

Issue 28

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Event Organizer's eJournal

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Acteva Tips and Tricks

Q: Does Acteva have any special features to help me publicize my events and grow attendance?

A: Yes. Acteva has a previte feature that enables you to send e-mail invitations to attendees of your previous event(s) or individuals you have uploaded into the Acteva system.

[ Read More ... ]


 

Q: How do I run a sales report so I can view my event sales based upon transaction dates?

A: The Acteva system enables you to create a sales report for any transaction date range you choose.

[ Read More ... ]
 

Q: Can I use Acteva to enable vendors to pay for their booth spaces and register attendees?

A: Whether it’s an exhibit hall where vendors can showcase their wares or concession stands and games of skill, vendor participation can be an important element of an event.

[ Read More ... ]
 

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Featured Events


The 33rd Annual Whitney M. Young, Jr. Memorial Conference
November 30 -
December 3, 2006
Philadelphia, PA


Test-Driven Development and Refactoring to Patterns
December 4-7, 2006
Chicago, IL


MIT Sloan Alumni Club of Boston Holiday Party
December 12, 2006
Cambridge, MA


 

Events/Tradeshows


Annual IAFE Convention
December 4-7, 2006
Las Vegas, NV


ROI Certification Workshop for the Meeting and Events Industry
December 4-8, 2006
Kissimmee, FL


Caribbean Sales and Marketing Strategy Conference
December 7-8, 2006
Miami, FL
 

Associations


Center for Exhibition
Industry Research


Financial & Insurance Conference Planners


National Association of Catering Executives
 

Feature

December is a Two-Week Month

Eight ways to take advantage of this time of year

by Allison Saget, Event Marketing Consultant

If you’re a corporate/association event manager or meeting planner, it’s more than likely that your marketing efforts will be slowing down soon, as the tradeshow and conference season officially ends. What’s most important now is how you approach this time of year. Here are some tricks and tips I always remember when December rolls around — Happy HOLIDAYS to you!


 

Join Us On ...

Tools to Register with E.A.S.E.

Easy And Secure Event Registration. Acteva helps ease the pain of managing your event and collecting payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create secure online registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

 for this complimentary Webinar.


 

Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

If you’re like most event professionals, your days are usually jammed full with a thousand things to do at once. But in December, there’s typically a blessed lull of a week or two when you can actually hear yourself think. It’s also a great time to get organized for next year while you reflect on how this year’s events went. In this month's feature article, Allison Saget, author of The Event Marketer's Handbook, provides suggestions on how you can use your “break” to your full advantage.

Last month, we included a dilemma from one of our readers who wanted to know how she could get her boss to give her a raise. See what your counterparts have to say. This month, a “newbie” to the event industry is looking for some pointers on where to start. He’d really appreciate any advice you can offer.

Thanks for all of your input, and Happy Thanksgiving from all of us at Event Organizer’s eJournal. May your day be full of good food and good fun!

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

What's Your Best Advice?

Last Issue's Dilemma

How do I get my boss to “show me the money?”

I’ve been in my current position for almost a year, and my events have all done well. I’d like to ask for a raise. The problem is: I don't know how to prove my worth. What criteria/methods should I use when I meet with my boss?

— Rebecca, Event Manager

Read the best advice from readers
 


This Issue's Dilemma:

What’s the 4-1-1- on event planning?

The president of my company decided we need to start putting on events to broaden our client base and find new prospects to buy our products. Guess who was picked to be the brand-new event manager? Me!

Of course, I applied for the job, but I’ve never done anything more with an event than helping out when needed. Now, I’m beginning to wonder where to start. What do I need to do before I even begin planning an event? I’d appreciate any help I can get.

— Sam, Event Manager


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod™.


 

Manage: Organize for time, quality and results
Don't Trust Your Gut in Negotiations

Use System 2 thinking instead
by Max H. Bazerman and Deepak Malhotra - HBS Working Knowledge

 

Protecting Your Meetings in Uncertain Times

Planning for crises before they happen
by Regina Baraban - MeetingsNet

 

Publish: Proactive online promotion and marketing
Harness the Power of Blogs, Wiki's and More

"Speak" to your readers as if you're a friend
from Online Journalism Review

 

Blending Your PR and Marketing

How to use your press releases to generate sales leads
by Elrond Lawrence, Fisher Vista, LLC - B2B Marketing Trends

 

Sell: Call to action
Want a Proven Way to Boost e-Mail Sales?

Give your prospects a reason to read on
by Karen Gedney - clickz.com
 

Sell by Not Selling

How to make backing off pay off
by Julie Bawden Davis - My Business
 

Archive

Issue 27
October 2006
Issue 26
September 2006
Issue 25
August 2006
Issue 24
July 2006
Issue 23
June 2006
Issue 22
May 2006
Issue 21
April 2006
Issue 20
March 2006

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