October 2006

Issue 27

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Event Organizer's eJournal

Reader Survey

Thoughts to share?
Complete our
1-minute reader survey and you could win an Apple iPod
.

Acteva Tips and Tricks

Q.  Can I find an expired event and duplicate it to create a new one, and how do I go about doing this?

A. Yes. You can find an expired event and duplicate it to create a new event.

[ Read More ... ]
 

Q.  Our corporate office location has recently changed. Can I update this information or do I need to contact Acteva?

A. You can make this change and other account level changes yourself without contacting Acteva.

[ Read More ... ]
 

Q. How can I send an e-mail reminder to my registered attendees, notifying them of an event venue change?

A. You can create a single e-mail and have it distributed to all your attendees to notify them of your event’s new location. To do this:

[ Read More ... ]
 

Online Registration Tools

 

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Featured Events


Scrum Alliance
November 13-16
Minneapolis, MN


Ephilanthropy.org
November 13
Miami, FL


PV Design & Install
November 13-18
Honolulu, HI

 

Events/Tradeshows


Annual IAFE Convention
December 4-7, 2006
Las Vegas, NV


ROI Certification Workshop for the Meeting and Events Industry
December 4-8, 2006
Kissimmee, FL


Caribbean Sales and Marketing Strategy Conference
December 7-8, 2006
Miami, FL
 

Associations


Professional Convention Management Association


International Association of Assembly Managers, Inc.


Association for Convention Marketing Executives
 

Archive

Issue 26
September 2006
Issue 25
August 2006
Issue 24
July 2006
Issue 23
June 2006

[MORE...]

Feature

Blog and Podcast Your Way to Success

Why you should consider using one — or both — of these innovative tools

Event Organizer’s eJournal speaks with David Martin,
Host of Planit Podcast

Not too long ago, people who wanted to advertise their events had to perform the time-consuming task of creating their own ads. Or, if they had deep pockets, they hired an ad agency to do it for them. But either way, they still had to pay for ad space or time.

Then, the Internet appeared, and event professionals realized they could start up their own Web sites to advertise their companies — and their events. But these ads, by and large, were static, essentially print ads on the Web.


 

Join Us On ...

Tools to Register with E.A.S.E.

Easy And Secure Event Registration. Acteva helps ease the pain of managing your event and collecting payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create secure online registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

 for this complimentary Webinar.


 

Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

This is certainly an exciting time for any event professional. Today, you have more options than ever before when it comes to publicizing your events and your company. In addition to traditional methods and the Internet, you can use blogs and podcasts.

Not sure what they are? Check out this month’s feature article to find out, as well as why you should consider using them and how to set them up. For an expert opinion, Event Organizer’s eJournal recently spoke with David T. Martin, a former event planner and host of Planit Podcast, a show dedicated to helping event professionals plan, manage and run events.

Last month, Allison Saget, author of The Event Marketer's Handbook, asked how you make sure your time and money are wisely spent. See what our readers have to say. This month, a reader wants advice on how to prove what she’s worth, so she can get her boss to “show her the money.” Let her know what you think.

When you respond to a reader’s dilemma or write in to comment on our newsletter, you’re automatically entered in a drawing for an
Apple iPod™. Kathryn Champlin, knows that. In fact, she is this quarter's winner. So, why not take a few minutes to send us a message and enter our drawing at the same time?

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

What's Your Best Advice?

Last Issue's Dilemma

How do you measure the success of an event?

In this month’s feature article, I address the need to develop a strategy and specific plan of action prior to attending an event. What steps does your organization take to ensure your time and money are spent wisely? What are typical problems you encounter? Your counterparts and I would like to know.

— Allison Saget, event marketing consultant and author of
The Event Marketing Handbook

Read the best advice from readers
 


This Issue's Dilemma:

How do I get my boss to “show me the money?”

I’ve been in my current position for almost a year, and my events have all done well. I’d like to ask for a raise. The problem is: I don't know how to prove my worth. What criteria/methods should I use when I meet with my boss?

— Rebecca, Event Manager


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod™.

Congratulations to Kathryn Champlin, Development Director at the Connecticut Urban Education Fund for being this quarter's winner.


 

Manage: Organize for time, quality and results
Want to Manage Your Time Better?

Train your mind to be organized
from Organizing For Dummies - All Business

 

Book a Big Star on a Small Budget

Money-saving tips for your speaker budget
by Marc Reede, Nationwide Speakers Bureau, Inc. - Successful Meetings

 

Publish: Proactive online promotion and marketing
Harness the Power of Online Publishing

"Speak" to your readers as if you're a friend
from Online Journalism Review

 

Don't Just Spread the News

Use that newsletter to sell
by Bob Hebeisen - imn.com

 

Sell: Call to action
Are You Trapped in Conventional Selling?

Break free of traditional techniques
by Jeff Thull, Prime Resource Group - Expert Access

 

Sell Your Events the Four C's Way

And get exhibitors plus attendees on board
by Susan Friedmann, CSP - The Tradeshow Coach


 

  

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