September 2006

Issue 26

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Event Organizer's eJournal

Reader Survey

Thoughts to share?
Complete our
1-minute reader survey and you could win an Apple iPod
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Acteva Tips and Tricks

Q.  I’ve created my registration page, but now I need to add more information that describes the event into the Details section. Can I do this?

A. Don’t worry about making changes to any of the information you define regarding your event.

[ Read More ... ]
 

Q.  Can I use Acteva on my Linux and Mac machines that use Mozilla or Safari?

A. Yes. Acteva supports both of these systems. You should also be able to create events and register from any Internet-capable computer.

[ Read More ... ]
 

Q. I need registrants to enter a phone number and fax number for each person who’ll be attending my event. How can I make these fields required?

A. You can easily make this information required for any event you choose.

[ Read More ... ]
 

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Featured Events


Strategic Human Resource
Planning Workshop
Tuesday, Oct. 03, 2006
Wednesday, Oct. 04, 2006


Kingdom Builders
FaithWorks Conference
Wednesday, Oct. 11, 2006 - Saturday, Oct. 14, 2006


Association of Educational Therapists National Conference
Thursday, Oct. 19, 2006 - Sunday, Oct. 22, 2006
 

Events/Tradeshows


HFTP Annual Convention
and Tradeshow

Oct. 18 - Oct. 21, 2006
Vancouver, BC

The Westin Bayshore
Resort & Marina


The Meetings Technology Expo
Oct. 26, 2006
New York, NY


ICCA (International Congress and Convention Association) Congress & Exhibition
Oct. 28 - Nov. 01, 2006
Rhodes, Greece

 

Associations


Meeting Professionals International


Destination Management and Marketing Institute


Society of Government Meeting Professionals
 

Archive

Issue 25

[MORE...]

Feature

Events — An Investment Today
and for the Future

Get a Taste of the EventBLT™ approach

by Allison Saget, Event Marketing Consultant

Understanding your company’s or your internal/external clients’ sales initiatives and business objectives is fundamental for any successful event. The next step is making these initiatives and objectives come alive at the event. Plain and simple — done properly, meetings and events can create awareness for a company and allow it to show what it has to offer in the best light — a breadth of products, services and solutions the marketplace can rely on.


 

Join Us On ...

K.I.S.S. Your Events Online

Keep It Simple and Smart — online registration and payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create secure online registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

 for this complimentary Webinar.


 

Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

How do you decide whether you should host, sponsor, exhibit or attend an event? Do you use specific criteria to determine what events are best? If not, you may not be getting as much return on your investment as you should.

In this month’s feature article, Allison Saget, author of The Event Marketer's Handbook and president of her own event marketing consulting firm, discusses the three primary reasons for participating events. And she explains how to apply her approach, known as EventBLT, to make event participation an investment for today — and tomorrow.

This is the first in a series of articles by Ms. Saget that will appear in our newsletter on a bimonthly basis. With more than 20 years of experience helping companies achieve their key business objectives through events, this author/businesswoman has a wealth of industry knowledge and insights to share.

This month, instead of a reader's dilemma, we’ve included some questions from Ms. Saget in our What’s Your Best Advice? section. We’d like to hear what you have to say. Next month, Ms. Saget will comment on your input and provide suggestions for improvement. And check out our readers’ remarks on how to deal with an employee who’s only in the office part-time and is needy/demanding while he’s there.

If you have a dilemma of your own, or if you have any advice on how we can make our newsletter more relevant to your business, please let us know. Your comments are always appreciated.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

What's Your Best Advice?

Last Issue's Dilemma

Tick, tock, I need a doc

How do you manage to get anything done when you work closely with someone who’s only in the office 50 percent of the time and is very needy/demanding during the hours he works?

He’s a tremendous drain on my energy and focus whenever he’s around. Any suggestions out there?

— Worn Down - And Out, company withheld

Read the best advice from readers
 


This Issue's Dilemma:

How do you measure the success of an event?

In this month’s feature article, I address the need to develop a strategy and specific plan of action prior to attending an event. What steps does your organization take to ensure your time and money are spent wisely? What are typical problems you encounter? Your counterparts and I would like to know.

— Allison Saget, event marketing consultant and author of The Event Marketing Handbook


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod™.


 

Manage: Organize for time, quality and results
Why Don't I Ever Hear from You?

Increasing your evaluation response rates
by Monica Myhill, CMP, Meeting Returns - MeetingsNet

 

Turning Vendors into Partners

Questions to ask before signing on the bottom line
by Michael Fitzgerald - Inc.


 
Publish: Proactive online promotion and marketing
The Dos and Don'ts for Using e-Mail

How to generate those all-important leads
by Kate Maddox - BtoB

 

Think Before You Leap into Advertising

Tips before you start an online ad campaign
by Lance D. Podell, Seevast - DMNews

 

Sell: Call to action
Sales Prospects Avoiding You?

Why — and what you can do about it
by Shamus Brown - EGOPOWER Sales Tips


 
Are Your Online Sales Numbers in Line?

Keep them growing with six simple steps
by James A. Baker, Baker Communications - Sales Help

 


  

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