July 2006

Issue 24

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Event Organizer's eJournal

Reader Survey

Thoughts to share?
Complete our
1-minute reader survey and you could win an Apple iPod
.

Acteva Tips and Tricks

Q.  Can I copy the registration page from an event I ran last year and modify it with this year’s information?

A. Yes. You can duplicate a previously defined event.

[ Read More ... ]
 

Q.  Can I modify the description and details of an active registration page?

A. Don’t worry about making changes to any of the information you define regarding your event.

[ Read More ... ]
 

Q.  Can Acteva help me with phone, fax and other registration methods?

A. Yes, Acteva offers organizers many ways to have their attendees register for their events.

[ Read More ... ]
 

Online Registration Tools

 

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Featured Events


2006 North Carolina Osteopathic Convention
Thursday, Aug. 03, 2006 - Sunday, Aug. 06, 2006


2, 3 or 4 Day Rally School
Tuesday, Aug. 15, 2006 - Friday, Aug. 18, 2006


Intro to Kayaking
Sunday, Aug. 20, 2006
 

Events/Tradeshows


HSMAI (Hospitality Sales and Marketing Association
 International) Affordable Meetings National

Sept. 06 - Sept. 07, 2006
Convention Center,
Washington D.C.


IFEA (International Festival & Events Association)
51st Annual
Convention & Expo
Sept. 18 - Sept. 22, 2006
Ottawa, Ontario, Canada


The Motivation Show 2006
Sept. 24 - Sept. 28, 2006
McCormick Place South - Chicago, IL

 

Associations


ASAE & The Center for Association Leadership


Association for Convention Marketing Executives


Hospitality Sales and Marketing Association International
 

Archive

Issue 23
June 2006
Issue 22
May 2006
Issue 21
April 2006

[MORE...]

Feature

First Impressions That Wow

Ways to make your voicemail and email work for you

by Josiane Feigon, president and founder of
TeleSmart Communications

First impressions lead to over 80 percent of all the sales you make. When you’re on the phone, your prospects form their first impressions of you within seven seconds. With email, they take about three seconds. Needless to say, time is very condensed when “meeting” someone new in either of these two media.


 

Join Us On ...

K.I.S.S. Your Events Online

Keep It Simple and Smart — online registration and payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create online secure registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

 for this complimentary Webinar.


 

Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

When’s the last time you went to a company on a cold call and actually got to meet the person you went to see? Never? How often do you telephone a prospect and have that person answer the phone? Rarely? It’s not surprising. Everyone seems to be busier than ever before. And so, we rely on voicemail and email to reach the hard-to-reach. But do you know how to frame your messages to get the elusive response from your prospects?

In this month’s feature article, Josiane Feigon explains how to use the new dynamic duo — voicemail and email — to create the right first impression of you and your company. And she provides examples to illustrate her key points. The president and founder of TeleSmart Communications, Ms. Feigon has years of experience helping companies and individuals develop more efficient telephone and on-line communications. If you missed her first article on cutting through the clutter, be sure to check out that one, too.

This month, instead of a reader’s dilemma, we’ve included some questions from Ms. Feigon in our What’s Your Best Advice? section. Please take a few minutes to tell all of us how you create the right first impression for your company — and how you measure your success at it. Next month, Feigon will comment on your input and provide suggestions for improvement.

Last month, a reader asked about hiring vendors while “on the road.” Be sure to read the advice several readers sent in about this all-too-familiar problem in the event industry.

Last of all, I’d like to extend my congratulations to Crystal Hines of AIA Florida. She's this quarter’s winner of an Apple iPodTM. If you haven’t entered our drawing yet, please do. All it takes is a few minutes of your time.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

What's Your Best Advice?

Last Issue's Dilemma

On the road— ouch!

I have an established group of vendors I work with locally. They’re very good at what they do and are very professional in providing all the services I need. But every time I hold an event out of town, I seem to have trouble with vendors in other cities.

How can I find good people to work with when I’m going on the road? I’d really like whatever advice your readers have to offer. Thanks.

— Margie, Event Manager

Read the best advice from readers
 


This Issue's Dilemma:

How do you put your best foot forward?

In this month’s feature article, I discuss creating first impressions. How do you make sure you communicate the right things in the right way — so people form a positive impression of you and your company? And how do you measure your success at it? Your counterparts and I would like to know.

— Josiane Feigon, TeleSmart Communications


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod™.

Congratulations to this quarter's Apple iPod winner, Crystal Hines, Meetings and Member Services of AIA Florida.


 

Manage: Organize for time, quality and results
How Well are Your Efforts Working?

Four ways to measure B-to-B performance
by Irene Cherkassky - Target Marketing

 

The Art of Negotiation

Knowing the right style for the right person
by Vicki Gerson - NFIB

 

Publish: Proactive online promotion and marketing
Does Your Company Belong in the Blogosphere?

What blogging is and how it works
by Katherine Heires, MediaKat LLC - HBS Working Knowledge

 

Five Deadly Direct Mail Writing Mistakes

Things you should avoid to get results
by Ernest Nicastro, Positive Response - Mailing Know-How

 

Sell: Call to action
You've Made a Great Presentation

Now, don't talk yourself out of the sale
by Roy Chitwood, Max Sacks International - Software Sales Journal

 

Unsure How to Host a Webinar?

The hows and whys of B2B Webinars
by Joanna L. Krotz - Microsoft Small Business Center

 


  

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