April 2006

Issue 21

TELL A FRIEND

Event Organizer's eJournal

  Reader Survey

Thoughts you would like to share?
Complete our
1-minute reader survey and you could win an Apple iPod.

  Acteva Tips and Tricks

Q.  How do I run a sales report so I can view my event sales based upon transaction dates?

A. The Acteva system enables you to create a sales report for any transaction date range you choose. 

[ Read More ... ]
 

Q.  Can I run reports on a free fundraising event even though I do not offer any pricing options?

A. Yes. Acteva comes with a variety of pre-designed reports to meet the needs of most event organizers.

[ Read More ... ]
 

Q.  How do I run reports on fundraising events, and can I get these in Excel format, please?

A. Yes. If you use Microsoft Excel or Access to manage your data, then you should know Acteva provides you with the option to download most standard reports and any custom report you create in the Microsoft Excel format.

[ Read More ... ]
 

  Online Registration Tools

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  Featured Events


Latinas Contra Cancer
2006 Mothers Day Walk
Against Cancer
Sunday, May 14, 2006


Simulation Dynamics
Simulation Experiments Online
Monday, May 22 -
Wednesday, May 24, 2006


Iowa Recycling Association
2006 Golf Outing
Wednesday, May 31, 2006
 

  Events/Tradeshows


Meetings Technology Expo
May 2, 2006
 Chicago, IL


Global Education Conference
May 7 – 9, 2006
Hyatt Regency
Atlanta, GA


Springtime Expo
May 25 - May 26, 2006
Washington Convention Center Washington, D.C.

 

  Associations


Healthcare Convenction &
Exhibitors Association


Society of Government Meeting Professionals


American Hotel & Lodging Association
 

  Archive

Issue 20
March 2006
Issue 19
February 2006

[MORE...]

 Feature Story

Why Marketing Matters to You —

And everyone else who helps you with your events

by by Keith Skillman, ASAE

Marketing is a major part of your job, whether you think of it that way or not. So, it only makes sense to turn marketing into a strength, to the benefit of both your meetings and yourself. But how can you do this? By applying branding and integrated marketing to the meetings you plan — and discovering new ways to work with your marketing colleagues for the best results.


 

 Join Us On ...

K.I.S.S. Your Events Online

Keep It Simple and Smart — online registration and payments. Please join us for this 45-minute interactive Web demonstration to learn how to:

  • Simply and smartly create online secure registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

for this complimentary Webinar.


 

 Editorial Corner

Welcome to the latest issue of The Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

Who do you think is responsible for marketing at your company? The marketing department? The salespeople? How about you? 

This month’s feature article discusses a basic truth you may never have considered before: Regardless of what your title is, marketing is a major part of your job. And how you market your events affects not only their success, but the success of your company, too. Written by Keith Skillman of ASAE, this article explains why you should be involved in marketing and the principles you need to know.

For advice on how to choose the right assistant, check out our readers’ responses to last month’s dilemma. This month, another reader asks how nonprofit organizations are different from for-profits — and how he can serve his nonprofit clients better. He’d appreciate whatever insights you can provide.

Last of all, I’d like to extend my congratulations to Dody M. Collier, president of Mainely Meetings, who is this quarter’s winner of an Apple iPod. If you haven’t entered our drawing yet, please do. All it takes is a few minutes of your time.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

 What's Your Best Advice?

Last Issue's Dilemma

Help wanted: How do I know what help to hire?

I’m a meeting planner, and after years of doing everything myself, I finally have money in my budget to hire some help. To attract the right candidates, what job title should I include in my ad? And what are the primary skills I should look for in the resumes I receive?

I’d appreciate any opinions your readers might offer. Thanks.

 Linda K., Meeting Planner

Read the best advice from readers
 


This Issue's Dilemma:

How can I help nonprofits profit from their association with me?

I recently joined a company that helps nonprofit associations plan and execute their meetings/events. In my short time at this job, I’ve found that the needs of these organizations and their management structures are very different than those of mainline companies and for-profits.

Do I need to work differently with these associations to help them succeed? If so, can any of your readers help me understand my clients and their needs so I can help them produce better meetings and events?

— Rob, Events Planner


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod.

Congratulations to this quarter's Apple iPod winner, Dody M. Collier, president of Mainely Meetings.


 

Meet Vendors Face-to-Face Wherever They Are

Discover the wonders of teleconferencing
by Linda Tarrant - Work 911

 

Garden, Sandcastle, Mountain, Spaghetti

Identifying your business type to manage change
by Jonathan Byrnes, Jonathan Byrnes & Co. - HBS Working Knowledge

 

Thinking Outside the Box

10 creative ways to get PR
by Margie Fisher, Zable Fisher Public Relations - Entrepreneur

 

Don't Just Send Them e-Mail

Send them e-mail that sells
by Karen Gedney - ClickZ

 

How Well Are Your On-Site Personnel Really Doing?

Use "secret shoppers" to find out
by Loree Stark - Event Marketer

 

You've Made a Great Sales Pitch

But how do you close the deal?
from allbusiness.com

 



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