February 2006

Issue 19

TELL A FRIEND

Event Organizer's eJournal

  Reader Survey

Thoughts you would like to share?
Complete our
1-minute reader survey and you could win an Apple iPod.

  Acteva Tips and Tricks

Q. Where can I locate the unique URL assigned to my event’s registration information?

A. The fastest way to find this information for any event you have created is by:

[ Read More ... ]
 

Q. A few people within our company are responsible for organizing our events. Can I provide each person with his or her own access so they will be able set up their own registration pages?

A. Yes.

[ Read More ... ]
 

Q. How can I send an e-mail reminder to my registered attendees, notifying them of an event venue change?

A. You can create a single e-mail and have it distributed to all your attendees to notify them of your event’s new location.

[ Read More ... ]
 

  Online Registration Tools

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  Featured Events

SaaS Summit 2006

Wednesday, Mar. 01, 2006 - Friday, Mar. 03, 2006

AbSciCon 2006

Sunday, Mar. 26, 2006 - Thursday, Mar. 30, 2006

Big Business - Big Future
Starting Wednesday, March 29, 30 and 31

 

  Events/Tradeshows

Exhibitor2006
March 05 - March 09, 2006
Mandalay Bay Convention Center - Las Vegas, NV

Training 2006 Conference
& Expo

March 06 - March 08, 2006
Orlando, FL - Orlando, FL

The 2nd Annual Original Pharmaceutical Meeting Planners Forum
March 20 - 21, 2006
Philadelphia, PA

 

  Associations


The Professional Convention Management Association

 
Healthcare Convention & Exhibitors Association

 
Society of Government Meeting Professionals
 

  Archive

Issue 18
January 19, 2006
Issue 17
December 14, 2005
Issue 16
November 16, 2005
Issue 15
October 20, 2005
Issue 14
September 21, 2005
Issue 13
August 18, 2005
Issue 12
July 21, 2005

[MORE...]

 Feature Story

Scoring a Hole-in-One with e-Mail

Words of wisdom from a golf tournament organizer

The Event Organizers eJournal speaks with Matthew Panning,
principal product manager at Siebel Systems

For hundreds — maybe thousands — of years, people have pondered a vexing dilemma that goes something like this: If a tree falls in the forest, and no one’s there to hear it, does the impact make a sound?


 

 Join Us On ...

K.I.S.S. Your Events Online

Keep It Simple and Smart — online registration and payments. Please join us for this 45-minute interactive web demonstration to learn how to:

  • Simply and smartly create online secure registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

for this complimentary Webinar.


 

 Editorial Corner

Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

If you’re like most event professionals, you probably have to deal with two major problems at the same time. How do you get your attendance numbers up and stick to an ever-shrinking budget? One of the best ways to accomplish both these goals is with e-mail.

To find out how to write an e-mail that gets read and gets results, Event Organizer’s eJournal recently spoke with Matthew Panning of Siebel systems. Mr. Panning puts on a golf tournament each year — single-handedly — and along the way, he’s discovered how everyone can better utilize e-mail. Check out this issue’s feature article to find out what he has to say.

Last month, we included a dilemma from a reader who had been promoted. She was having some problems with her former coworkers who are now her staff members. Check out what our readers had to say.

This month, another reader is in a ticklish situation. A new VP has suggested he hire vendors who aren’t as familiar with event production as those he’s using now. The kicker? The vendors the VP is pushing are his business acquaintances. What would you do in this situation? He’d appreciate any advice you can offer.

If you have a dilemma of your own, or if you have any suggestions for how we can make our newsletter more relevant to your business, please let us know. Your comments are always appreciated.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

 What's Your Best Advice?

Last Issue's Dilemma

The climate’s suddenly gotten very chilly here

Recently, the director of events at my company retired, and I was chosen to take her place. I know I can handle the job. But I’ve heard through the grapevine that some members of the team are questioning my abilities and aren’t too happy with my promotion.

I’m worried that their attitude might affect the planning of our events — as well as the events themselves. What should I do about my former coworkers who are now, in effect, my employees?

— Trish, Director of Events

Read the best advice from readers
 


This Issue's Dilemma:

Is it OK to give a VP a polite NO?

A new VP has been hired to oversee my area, and he’s encouraging me to go to vendors who are business acquaintances of his. I have long-standing relationships with other vendors who know my company and our needs. Plus, they’ve always done a good job when working with us. What should I do?

P.S. The VP’s suggested vendors are more expensive and less experienced in event production than my current vendors.

 Rick, Events Manager


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod.


 

Rightness, Lies and Truth

Which is best in negotiations?
by Radu Inonescu - The Negotiator Magazine

 

Since You Asked Me ...

Find out how successful your event really was
by Sean Brenner - Event Marketer

 

Want to Increase Your Attendance on the Cheap?

You can — with routine e-mails
by Karen Gedney - clickz.com

 

The Power of the Pen

Writing direct mail that hits the mark
by Herschell Gordon Lewis - Direct

 

Sell to Sell Again

Turn a prospect into a client for life
by Andrew S. Martin - Advisor Today

 

Magic Words to Advance Sales and Business Relationships

Alignment, agreement, commitment
by Mitch Axelrod - B2B Marketing Trends

 



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