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Q. Can I find an expired event and duplicate it to create a new one, and how do I go about doing this?
A. Yes.
[ Read More ... ]
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Q. Can I use Acteva that enables vendors to pay for their booth spaces and register people attending my events?
A. Whether it’s an exhibit hall where vendors can showcase their wares or concession stands and games of skill, vendor participation can be an important element of an event.
[ Read More ... ]
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Q. Can I send out group emails to my attendees? Can I send a message just to people who have attended my events in the past?
A. The Acteva EventMail email notification system is specifically designed for event organizers to stay in touch with their communities.
[ Read More ... ]
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Online Registration
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Women in Games
International-San Francisco
February 18, 2006
San Francisco, CA. USA
19th Annual TRC Conference
February 22-24, 2006
Tampa, FL. USA
Kentucky Convention on
Communication Disorders
February 22-25, 2006
Louisville, KY. USA
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Technology Users Forum
February 1-March 1, 2006
Washington, D.C. USA
15th Annual Conference
February 14-15, 2006
Washington, D.C. USA
Your Passport to
Extraordinary Meetings
February 16, 2006
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Association for Convention
Marketing
Executives
Professional Convention
Management Association
ASAE & The Center for
Association Leadership
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Using Integrated Marketing Communications to Boost Meeting Attendance
by Mike Boa, Director of
Communications and Research,
Casualty Actuarial Society
In mid-2003, the Casualty
Actuarial Society, Arlington, Virginia, faced serious problems with declining
attendance at our continuing education programs. The immediate crisis involved
canceling a special-interest seminar planned for October 2003, which created a
$9,000 shortfall in planned net income.
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K.I.S.S. Your Events Online
Keep It Simple and Smart — online registration and payments. Please join us for this 45-minute interactive web demonstration to learn how to:
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Simply and smartly create online secure registration and payment pages
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Succeed with online marketing and communications
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Manage real time reports for marketing programs
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for this complimentary Webinar. |
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Welcome to the latest issue of Event Organizer’s eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.
As a new year begins, we at Event Organizer’s eJournal are renewing our commitment to provide the information you need to make your job easier — and your events more successful. This month’s feature article does just that by focusing on how you can use integrated marketing communications to boost declining event attendance. Written by Mike Boa, director of communications and research with the Casualty Actuarial Society, this is a real-life case history. The valuable lessons Boa learned can be applied across our entire industry, so be sure to read this informative article.
In last month’s issue, we included a dilemma one of our readers is facing: how to deal with less than enthusiastic “volunteers.” Many of you wrote in offering your sage advice. This month, another reader wants to know how to keep a team together when she’s gone from coworker to boss. If you have any suggestions, she’d like to hear what you have to say.
When you respond to a reader’s dilemma or write in to comment on our newsletter, you’re automatically entered in a drawing for an Apple iPod™. Dawn Foster, Executive Director of ISTAT knows that. In fact, she is this month’s winner. So, why not take a few minutes to send us a message and enter our drawing at the same time?
Here’s to a Happy New Year filled with success in all of your events for 2006!
If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
How could Greta Garbo ever say, “I want to be alone”?
I’m a “one-man show” at my company. But when it comes to making sure everything is prepared and ready to go at a location, I can’t do it all myself. Sometimes, the president of my company drafts people to help me on-site, but my “assistants” are less than enthusiastic.
Is there some way I can make this a more attractive proposition so people will actually volunteer? Or should I beg for an increase in budget so I can hire some temp help?
— Jan, a lonely, lonely woman
Read the best advice from readers
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This Issue's Dilemma:
The climate’s suddenly gotten very chilly here
Recently, the director of events at my company retired, and I was chosen to take her place. I know I can handle the job. But I’ve heard through the grapevine that some members of the team are questioning my abilities and aren’t too happy with my promotion.
I’m worried that their attitude might affect the planning of our events — as well as the events themselves. What should I do about my former coworkers who are now, in effect, my employees?
— Trish, Director of Events
Can You Help?
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Don't Let Time Get Away From You
Manage it with a system
by Susan Ward - Small Business: Canada
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You Cut a Bad Deal
Now what?
by Jeswald W. Salacuse - HBS Working Knowledge
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