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Business Ethics 101:
Why Smart People Do
Such Dumb Things
December 7, 2005
Boston, MA. USA
TWG-MTG Face to
Face Meeting
December 6-9, 2005
Santa Clara, CA. USA
The 32nd Annual
Whitney M. Young, Jr.
Memorial Conference
December 1-4, 2005
Philadelphia, PA. USA
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ASAE Management &
Technology Conference:
Orlando, FL. USA
December 4-6,
2005
San Diego, CA. USA
February 26-28 , 2006
PCMA 50th Annual Meeting
January 8-11, 2006
Philadelphia, PA. USA
ACOM Annual Conference
January 6-8, 2006
Philadelphia, PA. USA
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How Did You Do at Your
Last Event?
Five key metrics to
measure success — and how
to apply them
by Ruth P. Stevens, author of Trade Show and
Event Marketing and
The DMA Lead Generation Handbook
Business events have an
undeserved reputation for being hard to measure. But business events are
actually no more difficult for you to measure than any other part of your
marketing mix. All it takes is discipline, prior planning and the proper
measurement tools. [
Read More ... ]
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Welcome to the latest
issue of Event Organizer’s eJournal —
the newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
Imagine you’re lost in a forest — without a compass to
guide you. How would you find your way to your destination? While this is a
hypothetical problem, it’s very similar to the situation many event
professionals find themselves in every day. Without the proper metrics, you may
be lost. You may not know how your event has done — or how to improve your
results.
In this month’s
feature article, industry expert Ruth P.
Stevens provides metrics you can use to prove the value of your events and make
them more productive. This is the last in a continuing series of articles by
Ms. Stevens. If you missed the first three, please
click here
to find them.
Last month, we included a
dilemma from one of our readers who wanted some advice on how to appease a
sponsor he’d offended. This one must have really hit home with many of you; 13
of our readers sent in advice on what to do. In fact, so many people wrote in,
we had to edit down some of their comments.
Check out what they had to say.
This month, another reader
is facing the rush of the holidays and a staff that wants time off. What would
you do?
He’d appreciate any advice you can offer.
And speaking of the
holidays, those of us at Event
Organizer’s eJournal would like to say, “Happy Thanksgiving!” Whether
you’re staying home or making the trek “over the river and through the woods,”
we hope your day is full of good food and good fun.
If you would like to unsubscribe, use
the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
How do I get my big foot out of my mouth?
My team and I placed a
conference call to one of our event’s biggest sponsors. We got his voicemail,
so I left a message and hit the phone’s “flash” button to end the call. My team
and I continued to discuss this person and said some disparaging things about
him. To our chagrin, we heard his voicemail finally disconnect.
Later, when he listened to
his voicemail, he heard the uncomplimentary things we’d said. I’m very embarrassed. I tried to apologize to him
but felt what I said was “lame,” and the apology was accepted rather coolly.
Has anyone else out there made this same mistake? Or perhaps received an email
and sent side comments to another person — only to later realize your less than
flattering remarks were also emailed to the original sender?
What would you do to
repair this relationship?
—
Embarrassed and stupid (name withheld)
Read the best advice from readers
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This Issue's Dilemma:
Should it be ho-ho-ho or no-no-no?
The holidays are rapidly
approaching, and just about everyone on my team has put in a request for time
off to celebrate. Last year, I had to struggle to keep our event planning on
track because so many people were MIA between November and December.
I want to give my team
members their well-deserved time off, but I can’t let our event plans come to a
standstill. Should I try to limit time off over the holidays? Require OT for
the remaining time leading up to the holiday season?
Or admit defeat, and try
not to plan any events that will take place before February?
—
Joel, Event Manager
Can You Help?
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quality and results
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