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American Association of
Colleges for Teacher Education
October 25-27, 2005
PMI Professional
Development Day 2005
November 11, 2005
Fourth International
Symposium on Polyimides
November 7-9, 2005
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Hospitality Leadership
Forum:
November 12,
2005
Exhibits:
November 13-15, 2005
IAEM's Annual Meeting
& Exhibition
November 29-
December 1, 2005
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Turn an Ordinary Event into Business Theater
Five
ways to create the perception you want
by J. Brent Frost,
Executive Producer and President,
Corporate Media Communications
If you don't believe perception is 99 percent of reality, then
hold your next business event in a high school gym, and save yourself some
money.
The truth is that most interactions with customers take place via
phone or email, so a single event may be your one critical shot to create the
correct perception of your company. In fact, it may determine 99 percent of the
perception a customer or prospect holds about your company. [ Read More ... ]
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Welcome to Event Organizer’s eJournal — the
newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
Do you know how to use your events to accurately convey your
company’s message? Do you know how to turn your general session into the “big
show?” In this month’s feature article, J. Brent Frost answers these questions
and more as he explains his concept of events as “business theater.” Frost has
over 25 years of marketing experience, working with some of America’s
biggest corporations and ad agencies. His
insights are invaluable, whether your
events are small or large.
Last month, a reader asked if she should stick with
union venues or go nonunion.
See
what advice your peers gave. This month, another reader is looking for
suggestions on how to resolve an embarrassing and possibly costly faux pas
involving a sponsor.
Please
help out if you can.
Congratulations to Marty Frappolli, Director of Curriculum at
AICPCU, our third quarter iPod winner. If you’d like to be entered in our
next drawing for an iPod, just provide some advice in response to a
reader’s dilemma or complete our
brief survey.
If you have a dilemma of
your own, or if you have any suggestions for how we can make our newsletter
more relevant to your business,
please let us
know. Your comments are always appreciated.
If you would like to unsubscribe, use
the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
Is it time to say good-bye to Norma Rae?
Hi. I’m the
marketing director for a high-tech manufacturing firm. In the past, I’ve used
union locations for our events. Needless to say, the labor costs are higher in
these venues than they would be at a nonunion site.
My budget has taken
a major hit, and I need to save money. Would it be a good idea to go nonunion?
If I do go this way, what would be the pluses and minuses? What difficulties
might I encounter? For example, how large an event can be effectively held at a
nonunion location?
Or should I just bite the bullet and stay with the union
locations?
Any advice would be
appreciated. Thanks.
—
Cindy, Marketing Director
Read the best advice
from readers
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This Issue's Dilemma:
How do I get my big foot out of my mouth?
My team and I placed a conference call to one of our event’s biggest sponsors. We got his voicemail, so I left a message and hit the phone’s “flash” button to end the call. My team and I continued to discuss this person and said some disparaging things about him. To our chagrin, we heard his voicemail finally disconnect
Later, when he listened to his voicemail, he heard the uncomplimentary things we’d said. I’m very embarrassed. I tried to apologize to him but felt what I said was “lame,” and the apology was accepted rather coolly. Has anyone else out there made this same mistake? Or perhaps received an email and sent snide comments to another person — only to later realize your less than flattering remarks were also emailed to the original sender?
What would you do to repair this relationship?
—
Embarrassed and stupid (name withheld)
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