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RETEC 2005
Can't Sing the Blues When
Your World is Full of Color
September 26-28, 2005
Paul R. Garcia
September 15, 2005
Identity 2005
September 19-21, 2005
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HSMAI'S Affordable Meetings® National
September 7-8, 2005
The Motivation Show
September 27-29, 2005
50th Anniversary Reunion Convention & Expo
September 12-16, 2005
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What the Heck Will I Do with Another Frisbee?
Using the power of promotional products wisely
by Linda Kazares, President, ConnectedIn Media
Inc.
Do
you remember what it was like when you celebrated your 5th birthday?
remember how excited you
were when you opened a card from “Grammy,” shook it and found the dollar she’d
sent just for you?
[
Read More ... ]
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Welcome to Event Organizer’s eJournal — the
newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
It’s hard to believe, but we’re already celebrating the one-year anniversary of
our newsletter — and this is the first issue in our second year. Our
distribution is now over 35,000 readers. Please help us grow even bigger and
better.
Let us know how we’re doing and what you’d like to see in the
future.
If you’re like most event planners, you probably struggle
when it comes to picking the gadgets or gizmos you’ll use to promote your
events. How do you choose the right
products to attract the sponsors and attendees you really want to reach? In
this month’s
feature article, Linda Kazares, president of ConnectedIn Media
Inc., explains how exhibitors select promotional products — and how you can
apply their methods to snagging your target group.
Several of you wrote in to
help a
reader who’s having trouble dealing with
vendors. This month, another reader is
looking for suggestions on how to plan more successful events.
Please help out
if you can.
Since the inception of
this newsletter a year ago, many of you have written in each month with advice
for our readers — and us. We appreciate your e-mail participation, but wouldn’t
it be nice to meet face to face? If you’re attending the
HSMAI Affordable Meetings National Conference in Washington, D.C. this September, stop by to see us at Booth 5023. Mention you read our
newsletter, and you’ll receive a complimentary gift.
Hope to see you in D.C.!
If you would like to unsubscribe, use
the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
How do I buy without saying "bye-bye" to my budget?
I’m the marketing director
for a small association. I get along well with my coworkers, our suppliers and
our customers, but I don’t know how to deal with vendors when I organize our
events and meetings.
I have a budget for each
event, and I’m pretty sure of what I want to buy or lease. But the vendors
always want to “sell” me more than I think we need, or they try to upgrade my
selections.
Most often, I collapse
under their high-pressure tactics. Are there ways I can control my event costs?
Would any of your readers have any suggestions on how I could negotiate better
prices from vendors?
Any advice would be
appreciated. Thanks.
— Jen, Marketing Director
Read the best advice from readers
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This Issue's Dilemma:
Desperately seeking …
success
Hi, I’m
looking for some tools to help me be more successful in my new event manager
job. Although I’ve been involved in organizing events in the past, I’ve never
been responsible for actually producing one.
I’m
basically starting from scratch, with no guidelines, direction, tools, etc., and
I have little information to work with. I’m worried that I’ll skip very
important steps and not have everything ready in time.
What types of things
should I include in my Event Planner’s Success Kit, as I’d like to call it?
—
Randy, Event Manager
Can You Help?
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Share your experience or your best advice,
and you could win an Apple iPod.
Congratulations to this quarter's
winner:
Fred Williams, Convention Manager, Association for Education in
Journalism and Mass Communication |
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Organize for time,
quality and results
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