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Business Event Marketing
Do you know the 10 secrets of success?
Article 2 of a continuing series (For Article 1,
click here)
by Ruth P. Stevens, author of Trade Show and Event Marketing and The
DMA Lead Generation Handbook
Each year, U.S. business marketers spend more than $20 billion on
trade show marketing, and another $15 billion on proprietary corporate events
like client conferences and road shows. But most of these marketers are unclear
about the value they’re getting from their investments.
[
Read More ... ]
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K.I.S.S. Your Events Online
Keep It Simple and Smart — online registration and
payments. Please
join us for this 45-minute interactive web demonstration to learn how to:
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Simply and smartly create online secure registration and payment pages
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Succeed with online marketing and communications
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Manage real time reports for marketing programs
Register for this complimentary webinar
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Welcome to the latest
issue of Event Organizer’s eJournal —
the newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
How can you get the most out of your business event
marketing? Do you know the steps to take to make sure you do? This month’s
feature article provides some answers to these important questions and explains
the 10 fundamental principles to greater success. Written by industry expert,
Ruth P. Stevens, this is the second in a continuing series of articles and a
must-read for anyone who’s concerned about return on investment.
For advice on how to get a
good speaker when you don’t have a large budget, check out our readers’
responses to
last month’s dilemma and our Best
of the Web section for the link to another article on the same subject.
Please send in your suggestions for another reader who’s having trouble
negotiating
with vendors. And be sure to visit our Tips and Tricks section for advice on how to use some key features
of your Acteva Solution.
Last of
all, I’d like to extend my congratulations to Fred Williams of Association for
Education in Journalism and Mass Communication. He’s our second quarter
winner of an Apple iPod. If you haven’t
entered our drawing yet, please do. All it
takes is a few minutes of your time.
If you would like to unsubscribe, use
the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
How do I sign up a great speaker — and not a
salesman — for my events?
I plan events for my
organization and am having trouble lining up the right kind of speakers. It’s
easy to find someone who wants to make a sales pitch to my audience. But the
last time I had a “speaker” act like a salesman, there was nearly a revolt by
my attendees. They felt betrayed, and I was left in a very awkward situation
that I do not want to happen again.
I don’t have a huge budget to pay for recognized speakers,
and I understand most people who are willing to present want to sell something.
So, how can I put a program in place to ensure appropriate content, recruit
good speakers and provide value to my attendees? Help! —
Mark, Marketing Manager
Read the best advice from readers
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This Issue's Dilemma:
How do I buy without saying “bye-bye” to my budget?
I’m the marketing director
for a small association. I get along well with my coworkers, our suppliers and
our customers, but I don’t know how to deal with vendors when I organize our
events and meetings.
I have a budget for each
event, and I’m pretty sure of what I want to buy or lease. But the vendors
always want to “sell” me more than I think we need, or they try to upgrade my
selections.
Most often, I collapse
under their high-pressure tactics. Are there ways I can control my event costs?
Would any of your readers have any suggestions on how I could negotiate better
prices from vendors?
Any advice would be
appreciated. Thanks.
— Jen, Marketing Director
Can You Help?
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Share your experience or your best advice,
and you could win an Apple iPod.
Congratulations to this quarter's
winner:
Fred Williams, Convention Manager, Association for Education in
Journalism and Mass Communication |
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Organize for time,
quality and results
Proactive online
promotion and marketing
Call to action
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