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Research Triangle Software
Symposium 2005
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User Conference 2005

The Eye and The Auto 2005 World Congress
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ISES Eventworld®
2005
2005 Convention and Trade Show
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Six strategic approaches to business event marketing
by Ruth P. Stevens, author
of Trade Show and Event Marketing and The DMA Lead Generation Handbook
The most powerful business
events are part of an integrated go-to-market strategy. Integration sounds
logical, but how do you actually pull it off? First, you must have control — or
at least influence — over all the elements of the marketing mix. That’s a given.
Then, you must decide which approach to strategic marketing planning makes the
most sense for your company. [
Read More ... ] |
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K.I.S.S. Your Events Online
Keep It Simple and Smart — online registration. Please
join us for this 45-minute interactive web demonstration to learn how to:
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Simply and smartly create online secure registration and payment pages
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Succeed with online marketing and communications
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Manage real time reports for marketing programs
Register for this complimentary webinar
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Welcome to the latest
issue of Event Organizers eJournal — the
newsletter that focuses on helping event organizers, planners and producers
increase attendance, delight attendees and make more money at their events.
This month, we have a very
special
feature article written by Ruth P. Stevens, the author of Trade Show and Event Marketing. If
you’re looking for more effective and profitable events, read what she has to
say about strategic marketing approaches. This article is the
first in a series by Ms. Stevens that we’ll be featuring every other month.
Thanks to all of you who
sent in your best advice for a reader who was having
trouble keeping her
attendance numbers up. Our reader’s dilemma this month is one I hope you’ve
never faced — a disruptive, demanding attendee. But if you have been in this kind
of situation — or if you just have an opinion on how to handle someone like
this —
please write in and offer your
advice. And check out our newsletter’s Best of the Web section for the links to
some articles we think you’ll find most helpful.
Please note: We have
revamped our newsletter somewhat. We are now listing some of the associations
that are key to an event planner’s daily life. We will also be noting some
events that will help you learn more about your industry, so you can conduct
more successful events and meetings.
Please
keep the
feedback coming. We
want to make our newsletter the
publication you look forward to receiving each month.
If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
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Last Issue's Dilemma
What strategies can I count on to get my
attendance numbers up?
Help! We host several
seminars annually as our core business. I’ve been managing our events for over
three years, and frankly, I’m running out of ideas to drive up attendance.
Do I need registration
incentives and marketing ideas — or something else? We just don’t seem to be
getting as many people — or the right people — to attend our seminars. What
creative ideas can we consider to increase attendance?
— Debbie, Events Manager
Read the best advice from readers
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This Issue's Dilemma:
How do I keep the spotlight on my
event, not a show-stopping attendee?
During my last event, an
unhappy attendee approached someone who was helping me with our on-site
check-in and miscellaneous tasks. The attendee insisted he should get a refund
and became very hostile and loud. In fact, he made such a scene, he disrupted
the entire conference. The person he yelled at couldn’t really help him, and
when I got involved, I found his “reason” for demanding a refund wasn’t even
valid.
If something like this
happens again, how should I handle the situation and address the negative aura
this type of person can create? And how I can prepare my staff to do the same?
I was stunned, everyone was stunned, and I really do not want to go through
this again. Any advice from your readers would be appreciated.
—
Julie, Events Coordinator
Can You Help?
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Organize for time,
quality and results

Proactive online
promotion and marketing

Call to action
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