May 2005

Issue 10

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Nominations Being Sought For First Annual International ePhilanthropy Awards

The very best are invited to be nominated before
August 1, 2005.

We want to hear from you, our knowledgeable readers, about who you think deserves kudos for being the very best in ePhilanthropy around the world.

Be a part of ePhilanthropy history by nominating the "best of the best" today!

  Acteva Tips and Tricks

A few people are responsible for setting up events within our company. It would be great if I could allow them to have access to set up their own registration pages along with being able to use all the features within the Acteva system. Can I set up more than one administrator for my account so each person has his or her own access?

Yes. You can give each person his or her own user name and password to use within the Acteva system.

[ Read More ... ]
 

I plan quite a few events that are attended by more than one person from the same company. Many times, a single person wants to register and pay for all the attendees at one time. How can I set up an environment that allows one person to pay for a group of individuals and also captures the names of the other people attending?

The Acteva system allows you to do this a few ways.

[ Read More ... ]
 

I always need to send special instructions to people attending my events. It may be driving instructions, recommended attire, etc. Can I use Acteva to automatically provide customers with this special information about each event?

You certainly can set this up as an automatic process within Acteva.

[ Read More ... ]
 

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  Featured Events

Research Triangle Software Symposium 2005

Cyco Software International User Conference 2005

Detroit Institute of Ophthalmology's home page

The Eye and The Auto 2005 World Congress
 

  Events/Tradeshows

The Center for Association Leadership
2005 Annual Meeting & Exposition

ISES Eventworld® 2005

2005 Convention and Trade Show
 

  Associations

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  Archive

Issue 11

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 Feature Story

Six strategic approaches to business event marketing

by Ruth P. Stevens, author of Trade Show and Event Marketing and
The DMA Lead Generation Handbook

The most powerful business events are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you must have control — or at least influence — over all the elements of the marketing mix. That’s a given. Then, you must decide which approach to strategic marketing planning makes the most sense for your company.

[ Read More ... ]


 

 Complimentary Webinar

K.I.S.S. Your Events Online
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Keep It Simple and Smart — online registration. Please join us for this 45-minute interactive web demonstration to learn how to:

  • Simply and smartly create online secure registration and payment pages

  • Succeed with online marketing and communications

  • Manage real time reports for marketing programs

Register for this complimentary webinar
 

 Editorial Corner

Welcome to the latest issue of Event Organizers eJournal — the newsletter that focuses on helping event organizers, planners and producers increase attendance, delight attendees and make more money at their events.

This month, we have a very special feature article written by Ruth P. Stevens, the author of Trade Show and Event Marketing. If you’re looking for more effective and profitable events, read what she has to say about strategic marketing approaches. This article is the first in a series by Ms. Stevens that we’ll be featuring every other month.

Thanks to all of you who sent in your best advice for a reader who was having trouble keeping her attendance numbers up. Our reader’s dilemma this month is one I hope you’ve never faced — a disruptive, demanding attendee. But if you have been in this kind of situation — or if you just have an opinion on how to handle someone like this — please write in and offer your advice. And check out our newsletter’s Best of the Web section for the links to some articles we think you’ll find most helpful.

Please note: We have revamped our newsletter somewhat. We are now listing some of the associations that are key to an event planner’s daily life. We will also be noting some events that will help you learn more about your industry, so you can conduct more successful events and meetings.

Please keep the feedback coming. We want to make our newsletter the publication you look forward to receiving each month.

If you would like to unsubscribe, use the link provided at the bottom left corner of the newsletter.
 

 What's Your Best Advice?

Last Issue's Dilemma

What strategies can I count on to get my attendance numbers up?

Help! We host several seminars annually as our core business. I’ve been managing our events for over three years, and frankly, I’m running out of ideas to drive up attendance.

Do I need registration incentives and marketing ideas — or something else? We just don’t seem to be getting as many people — or the right people — to attend our seminars. What creative ideas can we consider to increase attendance?

— Debbie, Events Manager

Read the best advice from readers
 


This Issue's Dilemma:

How do I keep the spotlight on my event, not a show-stopping attendee?

During my last event, an unhappy attendee approached someone who was helping me with our on-site check-in and miscellaneous tasks. The attendee insisted he should get a refund and became very hostile and loud. In fact, he made such a scene, he disrupted the entire conference. The person he yelled at couldn’t really help him, and when I got involved, I found his “reason” for demanding a refund wasn’t even valid.

If something like this happens again, how should I handle the situation and address the negative aura this type of person can create? And how I can prepare my staff to do the same? I was stunned, everyone was stunned, and I really do not want to go through this again. Any advice from your readers would be appreciated.

— Julie, Events Coordinator


Can You Help?

Share your experience or your best advice,
and you could win an Apple iPod.


 


Organize for time, quality and results
Booking a Convention Center

What questions should you ask?
by Lisa Honebrink - Event Solutions

 

Change Or Die

Reframing to manage change
by Alan Deutschman - Fast Company

 


Proactive online promotion and marketing
Building Web Content that Sells

Five lightning fast steps
by Anik Singal - ideamarketers

 

Integrating e-Mail Data

Not always easy, but always worth the effort
by Karen J. Bannan - BtoB

 


Call to action
Keep Your Team Spirit High

Getting the most out of your salespeople
by Margaret Heffernan - Fast Company

 

Making Your Case

Using client testimonials as sales tools
by Kimberly L. McCall - Entrepreneur

 


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